Is the Importance of Selecting Landing Pages in SEO Related to Keyword Types?
01 Dec 2023
Here is the English translation:
What is an SEO landing page?
Before getting into the topic, let’s explain what an SEO landing page is first. The main purpose of a landing page is to convert potential users into customers. And landing pages are designed for specific SEO purposes, which are directly related in search engine optimization. Because in many cases, visitors’ first interaction with your website is through these pages. If the relevance between your target page and the user’s search intention is low, then the chance of conversion will be greatly discounted.
The importance of keyword research in selecting landing pages?
Before selecting landing pages, we need to first analyze the keywords you need to do SEO. This is a very important step. We need to have a good understanding of the part of speech of the keywords. We will divide keywords into several major categories:
Nouns: Words that describe products, services, industries, etc.
Examples: moisturizer, SEO service, accident insurance, education, etc.
Adjectives: Words that describe product and service attributes.
Examples: lightweight, cheap, delicious, fast, etc.
Verbs: Words that describe product functions or user behaviors.
Examples: learn, book, buy, download, etc.
Phrases: Words composed of multiple words.
Examples: air cushion sports shoes, Huawei mobile phone case, tourist resort hotel, etc.
Long-tail keywords: Longer groups of words that more specifically describe user search needs.
Examples: durable, non-fading outdoor leisure shorts
Personal names: Such as business names, industry celebrities, entertainment stars, etc. These names also become search terms for some users.
Place names: Some place names or locations can also be hot search words, like scenic spots, city names, etc.
Interrogative words: Questions or problems entered by users can also appear as keywords.
For example: What is an SEO landing page?
With an understanding of the above keyword types, we can start practicing. The following introduces the most common cases:
Product word: spirulina powder blue
The top ranked pages on Google are all product related pages (products that can rank well on Google are generally e-commerce sites). So when I choose landing pages, I will choose the category page related to the spirulina powder blue product as the SEO landing page.
Product adjective: blue spirulina powder benefits
The top ranked pages on Google are all articles that correspond to introducing the efficacy of this product (product adjectives that can rank well on Google are generally article pages). So when I choose landing pages, I will choose the article page that introduces the blue spirulina powder benefits product as the SEO landing page.
In addition to introducing the importance of SEO landing pages, it should be noted that which landing pages are detrimental to SEO?
1. Do not choose landing pages that contain duplicate content, meaning content that you copied from other people’s websites. There is no problem with these pages from the landing page point of view, but settings need to be made for search engine indexing instead of allowing search engine crawling, which can also avoid affecting your SEO strategy.
2. The page lacks basic SEO elements, such as missing (<title>、<meta name=”description”>), Landing pages will make Google spiders suspect the content of your website, thereby affecting the authority of your website.
3.The SEO landing page does not have ALT tags set for images.
4.Website pages do not support mobile devices. Such websites cannot meet Google’s high standards in 2021.
5.From the perspective of natural search, landing pages with overly optimized content and websites do not perform well.
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