Is the Importance of Selecting Landing Pages in SEO Related to Keyword Types?

Is the Importance of Selecting Landing Pages in SEO Related to Keyword Types?

01 Dec 2023

20231201090632899

Here is the English translation:

What is an SEO landing page?

Before getting into the topic, let’s explain what an SEO landing page is first. The main purpose of a landing page is to convert potential users into customers. And landing pages are designed for specific SEO purposes, which are directly related in search engine optimization. Because in many cases, visitors’ first interaction with your website is through these pages. If the relevance between your target page and the user’s search intention is low, then the chance of conversion will be greatly discounted.

The importance of keyword research in selecting landing pages?

Before selecting landing pages, we need to first analyze the keywords you need to do SEO. This is a very important step. We need to have a good understanding of the part of speech of the keywords. We will divide keywords into several major categories:

Nouns: Words that describe products, services, industries, etc.
Examples: moisturizer, SEO service, accident insurance, education, etc.

Adjectives: Words that describe product and service attributes.
Examples: lightweight, cheap, delicious, fast, etc.

Verbs: Words that describe product functions or user behaviors.
Examples: learn, book, buy, download, etc.

Phrases: Words composed of multiple words.
Examples: air cushion sports shoes, Huawei mobile phone case, tourist resort hotel, etc.

Long-tail keywords: Longer groups of words that more specifically describe user search needs.
Examples: durable, non-fading outdoor leisure shorts

Personal names: Such as business names, industry celebrities, entertainment stars, etc. These names also become search terms for some users.
Place names: Some place names or locations can also be hot search words, like scenic spots, city names, etc.

Interrogative words: Questions or problems entered by users can also appear as keywords.
For example: What is an SEO landing page?

With an understanding of the above keyword types, we can start practicing. The following introduces the most common cases:

Product word: spirulina powder blue

The top ranked pages on Google are all product related pages (products that can rank well on Google are generally e-commerce sites). So when I choose landing pages, I will choose the category page related to the spirulina powder blue product as the SEO landing page.

Product adjective: blue spirulina powder benefits

The top ranked pages on Google are all articles that correspond to introducing the efficacy of this product (product adjectives that can rank well on Google are generally article pages). So when I choose landing pages, I will choose the article page that introduces the blue spirulina powder benefits product as the SEO landing page.

In addition to introducing the importance of SEO landing pages, it should be noted that which landing pages are detrimental to SEO?

1. Do not choose landing pages that contain duplicate content, meaning content that you copied from other people’s websites. There is no problem with these pages from the landing page point of view, but settings need to be made for search engine indexing instead of allowing search engine crawling, which can also avoid affecting your SEO strategy.

2. The page lacks basic SEO elements, such as missing (<title>、<meta name=”description”>), Landing pages will make Google spiders suspect the content of your website, thereby affecting the authority of your website.

3.The SEO landing page does not have ALT tags set for images.

4.Website pages do not support mobile devices. Such websites cannot meet Google’s high standards in 2021.

5.From the perspective of natural search, landing pages with overly optimized content and websites do not perform well.

More Blogs

Featured Articles

The Importance of Foreign Trade Website Promotion In the wave of the globalized economy, foreign trade website promotion has become an important way for companies to expand into the international market. Through professional foreign trade website optimization services, companies can build a website that complies with international standards and attracts global customers, thereby enhancing brand influence and market competitiveness. Foreign trade website promotion not only helps enterprises cross geographical boundaries but also, through the power of the internet, spreads the enterprise’s voice to all corners of the world, achieving global brand coverage. Core Value of Foreign Trade Website Services Customized Design: A Window to Display Corporate Image The first step in foreign trade website promotion is customized design. Unlike generic templates, customized design can fully reflect the characteristics and needs of the enterprise, creating a unique website image and serving as a bridge for communication with the international market. This design service ensures that each website is tailored to the uniqueness of the enterprise, allowing it to stand out in fierce market competition. Content Material Guidance: Optimization Strategy in Line with Google Algorithm High-quality content is key to attracting users to a website. Foreign trade website optimization services provide content material guidance to ensure that website content is not only rich and attractive but also complies with Google algorithm rules, improving the website’s ranking in search engines. This guidance helps enterprises create valuable content, attract and retain visitors, and improve visibility in search results through optimization. Keyword Research and Analysis: Covering a Wider Range of Potential Customers Keywords are at the core of SEO optimization. Foreign trade website services provide detailed keyword research and analysis before the website is built,…

The Importance and Strategic Positioning of Foreign Trade SEO Optimization In the wave of digital globalization, for foreign trade enterprises to secure a foothold in the international market, they must make online marketing the core of their business strategy, especially SEO optimization. Foreign trade SEO optimization involves not only customized website optimization for overseas search engines but also enhancing rankings and visibility in search results to attract potential global customers. Such optimization and promotional activities can significantly increase website traffic, raise brand awareness worldwide, and expand a company’s international market share. Definition and Implementation Goals of SEO Optimization SEO, or Search Engine Optimization, is a method of improving a website’s ranking in the natural search results of search engines through well-designed content and structure. Foreign trade SEO optimization and promotion focus on optimization for international search engines such as Google and Bing, aiming to enhance the online visibility and competitiveness of foreign trade enterprises in the global market. Complexity and Challenges of Foreign Trade SEO Optimization and Promotion Compared to domestic SEO, foreign trade SEO optimization and promotion face more complex challenges. These include adapting to differences in search engine algorithms across various countries and regions, overcoming barriers caused by language and cultural differences, and dealing with potentially stronger competitors in the international market. To overcome these challenges, foreign trade enterprises often rely on the professional guidance and support of specialized SEO optimization and promotion service providers. Deepening Strategies for Foreign Trade SEO Optimization and Promotion Effective foreign trade SEO optimization and promotion require the integrated use of a series of strategies and execution steps. These include but are not limited to: Precisely targeting keywords highly relevant to the enterprise’s…

What is Google Merchant Center? Google Merchant Center (GMC) is a free product showcase tool launched by Google, designed to help shoppers discover, explore, and purchase products within Google search results. Merchants upload product information following GMC guidelines to their Merchant Center accounts for editing and management. This allows buyers to conveniently find and purchase items directly from the search results. What are the benefits of Google Merchant Center? Google Merchant Center adds a “free sales channel” for retailers. When a user searches, GMC visually displays products within the search results, which often results in high conversion rates. Compared to SEM and SEO, it does not require managers to have specialized technical skills. The tutorial guides provided by GMC are straightforward, and the only requirement to get started is a Google account for registration. For retailers, it is definitely a sales tool that should not be overlooked. Who is Google Merchant Center suitable for? Google Merchant Center is suitable for retailers or those who operate physical stores. Common website types include platforms like Shopify, which can synchronize applications directly to Merchant Center through the backend. Other systems that require site building will need to find plugins developed by the platform or third-party integration tools to interface with the application. Considerations for using Google Merchant Center: Value-Added Tax (VAT) regulations vary by country and region: Different countries have different VAT rates, and it is necessary to submit products (including VAT-inclusive prices) for different countries. Consistency with website pricing: When adjusting prices, ensure that the prices in GMC are consistent with those on the website. Submitting total prices for minimum quantities: For products purchased in bulk, the total price that must be…

I. The Importance of Website Building for International Trade Enterprises In the digital age, for international trade enterprises to secure a place in the global market, they must focus on online marketing. Promoting the building of international trade websites is the foundation of enterprises’ online marketing efforts. By establishing high-quality international trade websites, enterprises can showcase their products and services to global customers, enhance brand image, accumulate customer resources, and strengthen risk resistance. Professional international trade promotion website building services can also improve the website’s ranking in search engines, attract more high-quality traffic, and increase the website’s conversion rate. II. Choosing the Right International Trade Enterprise Website Building Platform Selecting the appropriate platform for building international trade enterprise websites is crucial for businesses. An excellent platform for promoting international trade website building should have the following characteristics: User-friendliness: International trade websites target global users, hence the platform must offer a superior user experience, facilitating easy navigation and usage for customers. Scalability: As businesses grow, the needs for building international trade websites also evolve. Therefore, the platform must be highly scalable to meet the expanding demands of enterprises. Customizability: Each enterprise has unique requirements for building international trade websites, so the platform should provide ample customization options to meet these individual needs. Reputation and Reliability: Opting for a platform with a strong reputation and high reliability ensures website security and stability, as well as better technical support and services. III. Key Points in International Trade Website Design The design of international trade websites should consider the following points:Compliance with International Standards: Targeting a global audience, the design style of international trade websites must adhere to international standards, avoiding overly localized elements….

The Importance of Foreign Trade Website Building In the context of economic globalization, building a foreign trade website has become an important tool for enterprises to expand into international markets. A professional foreign trade website can not only enhance the brand image of an enterprise but also strengthen its risk resistance, accumulate valuable customer resources, and improve the quality of traffic. Foreign trade website building allows enterprise information to transcend geographical limitations, enabling 24/7 global exposure, which is a crucial step in the enterprise’s internationalization strategy. What Are the Advantages of Foreign Trade Website Building SEO? Enhancing the Brand Image: Through independent domains and personalized page designs, foreign trade website building showcases the professionalism and strength of an enterprise, increasing customer trust. An independent website can more flexibly display the corporate culture, product advantages, and successful cases, building a unique brand story. Increasing Risk Resistance: In a changing market environment, foreign trade website building reduces the enterprise’s reliance on a single platform, avoiding risks arising from changes in platform policies or operational issues. Enterprises can independently control marketing strategies and respond quickly to market changes. Accumulating Customer Resources: Foreign trade website building enables enterprises to accumulate customer information through various online forms, subscription functions, and social media interactions, establishing their own customer databases. This data is crucial for analyzing customer needs, optimizing product strategies, and achieving precise marketing. High-Quality Traffic: Compared to platform websites, the traffic on a foreign trade website is more precise, as visitors actively search for and enter the website, indicating a higher interest and demand for the enterprise’s products or services. The Difference Between Foreign Trade Website Building and Platform Sites Independence and Autonomy: Foreign trade…