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Explore the good effects of Google SEO and reveal tips to break through the website ranking problems.
Learn about Google SEO from a professional perspective to help you improve your website's visibility, traffic, and business.
Get professional proposals to open the road to successful online marketing!
What is SEO, and how to achieve a good Google SEO ranking? Beginner's guide to Search Engine Optimization
“Explore the good effects of Google SEO and reveal tips to break through the website ranking problems. Learn about Google SEO from a professional perspective to help you improve your website's visibility, traffic, and business. Get professional proposals to open the road to successful online marketing!”
It is believed that the selling point of SEO lies in rankings. However, they focus too much on the results and overlook the process. From the full name of the SEO – Search Engine Optimization, we can all understand that search engine optimization emphasizes on the “Optimization”, but the “Optimization” is not achieved overnight, it gradually satisfies various requirements of Google. So, does meeting all of Google's requirements guarantee a first-place ranking? The answer is “no”! Even some pages owned by Google itself cannot be fully optimized to a better achievement. It is existing too many factors that affect website SEO process, including clean and accurate code, clear architecture, responsiveness on both PC and mobile devices, server, reasonable internal linking, website loading speed, keyword placement, languages, canonical, security certificate, sufficient social media exposure, high-quality backlinks, content marketing, regular update frequency, originality of content, user experience, visitors’ behavior, and so on – all of these factors can affect Google's evaluation.
“What is SEO?”
Search Engine Optimization (SEO) is the process of optimizing various aspects of a website to obtain a comprehensive evaluation from search engines. This evaluation is calculated and affects organic search results in real time, so the website rankings are fluctuating any time. Moreover, achieving a good ranking result does not mean it will be permanent. SEO is like an endless competition, and the Google is like the referee between you and your competitors. You might be behind others in the first round, but if you continue to follow the rules, you definitely have a chance to catch up in the next round, which requires not only technical skills but also explosiveness and endurance.
Search Engine Optimization (SEO) includes on-page and off-page optimization. By optimizing a website to comply with search engine algorithms, so that gaining recognition from Google and achieving organic rankings, both are the key points of SEO.
There have been many articles of SEO, so there is no need to elaborate further.
As time goes on, Google has become more and more specialized, so the days of deceiving Google are gone. If you want to do well in SEO, you’d better honestly follow Google's rules to improve your website. As the SEO experts, it is not enough for us to simply provide clients with Google's optimization guidelines. Our responsibility lies in how we can achieve each evaluating factor set by Google.
Is website SEO still necessary with the abundance of social media platforms nowadays?”
Mobile users may notice that the searched keywords in applications before occasionally appear in some popular social media. As the matter of the fact, this is the recommendations based on your search history, even if you are no longer searching for those keywords again, the system continues to make recommendations regularly. In this social marketing model, customers are in a passive state, so the quality of the website traffic may not be in a good result. However, the SEO is quite the opposite as it attracts customers actively. What you need to do is achieve rankings for your products and brand, allowing customers to comprehensively understand your product details and even comments from customers. This type of online customers is in high quality, whether it is B2B or B2C, so SEO is the best way for promotion.
You may know the PPC (Pay-Per-Click) before, it is a paid advertising method that achieve results quickly in a short time by spending money, which is like a tap: once it is turned on, traffic flows continuously, but once the tap is turned off, the traffic stops immediately. Without a certain level of budget, it will be difficult to bear high bidding costs, even sometimes, losses may also be incurred due to malicious clicks, and the traffic is relatively singular.
SEO is not as immediate as PPC, and the time in the early stages may be longer. However, once the rankings are improved, only regular SEO updates and maintenance are needed, pay attention to Google's latest changes, which can maintain the organic rankings for a long time. In addition to increasing brand benefits, SEO also make the website to earns more trust from Google. In the long run, the cost of SEO is lower than PPC. Certainly, you can also run PPC and SEO at the same time If the budget allows, use PPC to boost website traffic in the initial stage, and gradually reduce PPC expenses as SEO improves the website's rankings.
“Seven Key Factors That Affect Website Performance in Google Search Engine Optimization (SEO):”
Clean and Accurate Code
Nowadays, many e-commerce clients tend to use SaaS-based visual self-service website platforms like Shopify, Wix, Shopline, Weebly, Ueeshop, and others to establish websites quickly and cost-effectively. If a website requires secondary development of backend source code, most will choose open-source platforms like WordPress, Magento, WooCommerce, Opencart, and others. For some websites that focus on providing technical services or solutions, they typically undergo independent development, not relying on any external platform, and develop their own backend and codes.
Clear Architecture
For a website's architecture, it is crucial to ensure a clear structure that provides visitors with a clear navigation path while accessing the website. If there are secondary level and more directory menus, adding breadcrumb navigation is necessary to indicate the hierarchical relationship on the website, allowing search engines to understand the logical connections between pages. The main navigation menu should be present on every page, while content like blogs and case studies can be organized using tags to associate pages with similar attributes.
Responsive Website
A responsive website refers to a website that provides a good reading experience on different browsing settings, regardless of the device used. The website's structure should not distort when the browser window is resized, and the text content should remain readable.
Server Stability and Settings
If a website's server frequently experiences downtime or has slow loading speeds, on the one hand, it can directly impact the website's authority as search engines may have difficulty accessing or experience delays in accessing the site. On the other hand, if visitors are unable to access the website or there is a high probability of closing the page due to slow loading speeds, the website's bounce rate will increase. Both factors lead Google to judge the website as less favorable, thereby affecting SEO rankings. After submitting website pages to the Google Search Console, if there are still complex issues with indexing, such as pages displaying completely different from what search engines have indexed or the inability to get indexed regardless of submission attempts, it may be due to improper server settings or conflicts between multiple configuration conditions, which can affect SEO rankings.
Proper Internal Links Structure
While we create sitemaps for websites, it does not guarantee a well-structured and search engine-friendly network structure. The website's main navigation menu is the most easily crawled part by search engines, so it is important that the main navigation menu effectively connects to important SEO pages. It is necessary to avoid situations where search engines get stuck or can only access pages through a single path when planning internal links. For example, we assume that we select page A under the third page of the showcase page as the SEO page, we need to think about the paths through which search engines can access page A and how many paths are available. Looking at the diagram A, it is evident that search engines crawl the page 1 through the top-level menu of the showcase, then crawl to Page 3, and finally access the SEO page.
This path is limited and not conducive to Google ranking optimization. Although choosing the Page 1 as an SEO page is better than choosing Page 3, once the Showcase content is updated with new articles, the new articles will appear on the top of the page, pushing the old articles further down until they exit Page 1 and enter Page 2 even Page 3. Therefore, this is not a long-term effective solution. A better way is to use other pages to guide search engines to the SEO page (as shown in the diagram B), making use of related articles and popular categories to establish links.
Loading Speed
What is the optimal website response time? This is a question that cannot be accurately quantified, just like asking how beautiful a woman should be to be considered the most beautiful, of course, the answer is subjective.
The response time of a website has a significant impact on SEO as it forms visitors' first impression. Researchers from the Financial Times conducted a test where they gradually increased the loading time of media website and observed the change in the number of articles read by visitors. The results are as follows:
1-second increase resulted in a 4.9% decrease in the number of articles read.
3-second increase resulted in a 7.9% decrease in the number of articles read.
This indicates that if a web page has a high bounce rate or short dwell time due to delays, it will inevitably prompt Google to reevaluate its value, even decline its rankings.
Keyword Placement
What are SEO keywords? The SEO Keywords are the words or phrases that visitors enter in search engines to find relevant search results, which is a factor that influences SEO rankings. Search engines make use of these keywords to match relevant results and recommend them to searchers. Google excels in this area because it can be better understanding searchers' motivations, making it become one of the most popular search engines.
When arranging keywords on the website, the following points should be noted:
1. Keywords and Contents: Keywords should be relevant to the content of webpages and have a moderate frequency. Referencing top-ranking webpages can provide insights into appropriate keyword usage.
2. Use of Header Tags (H-Tags): Header tags help search engines identify key content on a page. Therefore, when laying out keywords, it is appropriate to use header tags to highlight them.
3. Avoid Keyword Superposing: Avoid deliberately superposing keywords, as this can be seen as unreasonable behavior to improve rankings and may lead to penalties from search engines. We should consider search engines as a real online visitor and genuinely meet its needs by providing relevant content to attract it to stay on the webpage.
4. Natural Layout: The layout of keywords should be natural and well-planned. We organize contents in a question-and-answer way, like writing a few questions with keywords and their corresponding answers to form paragraphs, and more.
It is important to make the work from the perspective of online visitors, understand their needs, and provide valuable contents. If the keywords layouts are unnatural or do not align with the actual contents, they may feel misled or disappointed, which will lead the website to an increase in bounce rate. Search engines evaluate the quality of webpages based on user reactions and may lower the rankings and authorities.
Therefore, when placing keywords, it is necessary to follow the natural and reasonable rules and satisfy the online visitors' needs by providing useful contents.
Enterprise SEO Specialists
How to do SEO for beginners？
For beginners, it is essential to know about basic SEO strategies to improve the website's visibilities in search results. First, it is important to research comprehensive keywords situation to gain the insights about online visitors’ search habits, and it is also important to focus on adjusting page elements such as title tags, meta descriptions, and titles, as well as using relevant keywords. High quality creating contents are not only contributes to it, but also an asset in meeting user needs. To further improve the effectiveness of your website's functionality, it is reasonable to consider building high-quality backlinks through trusted resources. In addition, the technical structure must be able to obtain indexes from various search engines. The performance of the website is continuously monitored through analytical tools and appropriate adjustments in necessity.
With these basic steps, even beginners can build an impactful SEO plan for websites.