SEO
Delve into the secrets of SEO, uncovering the strategies and techniques that break through the challenges of website ranking. From a professional perspective, decode Google's search engine optimization to enhance your site's visibility, traffic, and business outcomes. Gain exclusive insights and embark on the path to successful optimization!
What is SEO?
SEO involves optimizing web pages according to the rules of Google's search engine algorithms, aiming to align the site as closely as possible with Google's preferences to achieve a higher ranking. SEO (Search Engine Optimization) is the process of optimizing for Google's search engine, with the goal of improving a specific website's natural (non-paid) ranking in Google's search results. This optimization encompasses various aspects, all aimed at making the website more compliant with Google's ranking algorithms, thereby attracting more organic traffic.
Core Elements of Google SEO
Keyword Research
Identify relevant, high-volume keywords for content and metadata.
Content Optimization
Craft valuable, keyword-centric content to meet user needs.
Technical Optimization
Ensure website technical compliance for fast, mobile-friendly SEO.
User Experience
Offer intuitive design and seamless navigation for optimal UX.
Social Media
Social media enhances brand visibility, indirectly impacting SEO rankings.
SEO
Why should websites continue to do Google SEO?
Google is the world's largest search engine and also the most popular one, consistently holding the top spot in global search engine rankings. Google processes over 3.5 billion searches every day, with 84% of respondents using Google three or more times daily. The latest data from 2021 indicates that Google accounts for 86.64% of the total global search engine market share.
Google's search engine is frequently updated. Since 2010, Google has undergone significant updates such as Panda, Hummingbird, Penguin, Pirate, Fred, Mobile... with updates exceeding more than 80 times. Each update brings new rules, and we need to optimize our websites according to Google's latest rules. Only by understanding Google can we achieve good rankings. Google SEO is an ongoing process, much like a never-ending race; despite the myriad changes on the track, if we persist in the race, learn the rules, and make adjustments, you will find that doing Google SEO is not actually difficult.
HOW TO DO GOOGLE SEO
HOW TO DO GOOGLE SEO
01.Improve user experience
02.Craft user-focused content
03.SEO-optimize with TD/H1
04.Maintain clear structure
05.Guarantee fast access
06.Forge quality backlinks
07.Create multilingual settings
08.Manage orphaned pages
09.Update the website regularly
Why choose YouFind?
YouFind is one of the earliest SEO companies in Hong Kong (You Find Limited) and remains the largest to date. Our engineers began studying Google as early as 2007, growing alongside the platform with an intimate knowledge of its evolution. Our clientele has expanded from local street shops in the early days to numerous internationally renowned brands with whom we have established long-term cooperative relationships. We have developed a series of AI-powered intelligent optimization systems for Google SEO. With minimal cooperation from you, we can achieve the maximum optimization for your Google SEO.
Our Advantages
Maximizer Optimization by YouFind
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Customers don't need to hire professional SEO technicians, reducing labor costs.
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The entire website's functionality remains uninterrupted and fully operational.
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Efficient execution of Google SEO optimization, saving time and effort.
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Website upgrades do not affect the content of SEO optimization.
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Real-time monitoring of the operational status of all website pages.
Traditional Optimization
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Requires the employment of full-time SEO technicians, which is costly.
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Websites are prone to malfunctions when performing Google SEO optimization.
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Manual work is time-consuming, prone to errors or omissions.
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System upgrades can render Google SEO optimization ineffective.
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Inability to monitor the status of all pages in real time.
What is Google's advocated EEAT standard?
EEAT is Google's latest website quality scoring guide, which stands for: Experience, Expertise, Authority, and Trust. The EEAT is an optimization guide provided by Google, and we should avoid creating content that prioritizes search engines, instead, we should create user-centric content. How can we do a good job with the website's EEAT?
Google increasingly emphasizes user experience as one of the criteria for measuring the value of a website. When visitors are willing to spend time on a particular page, it indicates that the page information is what the visitors need. Websites must create content centered on people, and content creation should be from the perspective of visitors (i.e., potential customers). For example, if your page is a product, the introduction of the product should outline a copy framework: product functions, features, specifications, advantages, applicable scope, effect demonstration, and people's evaluations of the product. In addition to copy information, user experience includes the layout of the web page interface information display, font size, loading speed, site search, and other comprehensive experiences.
Expertise reflects an important indicator of website quality, whether the provided content has depth, whether it is a concern for people, whether it can resonate with visitors, and thus be recognized and accepted. Google has stated that regardless of whether the content is generated by AI, as long as it is practical content that follows the EEAT guidelines, Google will not punish it. However, Google is against low-quality content filled with AI, but also clearly stated that if AI is used as a cheap and simple tool to manipulate search engine rankings, it may affect Google rankings.
Google judges authority by referring to scientific literature websites, government websites, professional organization websites, and papers published by scientists and experts, which can be verified as the basis for relevant sources. Therefore, when citing authoritative references in the copy, it is necessary to indicate specific sources and names.
Trustworthiness is to allow visitors to trace the content created, so the content we provide is best introduced with the creator's background and creation environment, such as: author signature, author introduction, geographical location, event environment, time of occurrence, process, feelings, and other immersive descriptions, which can enhance the credibility of the content.
Industry Trends
FAQ
For beginners, it is essential to know about basic SEO strategies to improve the website's visibilities in search results. First, it is important to research comprehensive keywords situation to gain the insights about online visitors’ search habits, and it is also important to focus on adjusting page elements such as title tags, meta descriptions, and titles, as well as using relevant keywords. High quality creating contents are not only contributes to it, but also an asset in meeting user needs. To further improve the effectiveness of your website's functionality, it is reasonable to consider building high-quality backlinks through trusted resources. In addition, the technical structure must be able to obtain indexes from various search engines. The performance of the website is continuously monitored through analytical tools and appropriate adjustments in necessity.
With these basic steps, even beginners can build an impactful SEO plan for websites.
SEO holds great significance in the digital marketing area as it serves the purpose of boosting a website's visibility while driving organic traffic. To effectively merge SEO into one's digital marketing strategies entails commencing with comprehensive keyword research to ascertain relevant search terms pertinent to the industry. Furthermore, optimize various components of your website - including meta tags, headings, and URLs - so that they coincide with the target keywords that you have identified. Having said that, crafting valuable content of superior quality is also crucial, such content will engross users while simultaneously attracting natural backlinks. Make use of social media platforms wisely as they can be instrumental in promoting appealing content while simultaneously setting up an online presence. Finally, it is essential to consistently monitor your website performance through analytics tools - this enables data - driven optimizations whenever required. Including SEO within one’s digital marketing efforts allows businesses to update their online presence considerably while expanding their reach amongst wider audience members amid today’s ever-changing digital and scape.
