Introduction to Google SEO Optimization: 8 Important Factors to Improve Google SEO

If you are involved in social media network marketing, you may have noticed that the market seems to be getting more challenging. Engagement rates are decreasing, ads are becoming saturated, and you may be spending a significant amount of money without achieving your desired results. Instead of relying on short-lived advertising strategies, it’s better to focus on solid and effective website SEO. This time, we will introduce you to Google SEO optimization, which is highly valued for both overseas and local SEO. With Google SEO, you can achieve satisfactory exposure without having to spend a fortune.

What is SEO?

SEO stands for Search Engine Optimization. In different search engines like Yahoo, Baidu, and Google, when you enter certain keywords, websites are displayed in a specific order. The higher a website ranks, the better its SEO is considered to be.

As users tend to click on the first to third search results, optimizing your website to appear in the top positions of search engine results can attract more visitors to your site and generate business benefits.

To excel in SEO, several factors need to be considered, such as website optimization, UX (User Experience), backlinking, keyword placement strategies, and more. The following section will provide detailed explanations of these aspects.

The difference between Google SEO and Baidu SEO:

If your website can provide high-quality and unique content (attractive text, images, videos), even if the website design is simple, and other users share your website articles, you may still achieve higher rankings on Google.

Baidu, on the other hand, has different requirements for SEO content and focuses more on keyword optimization and external links to the website. However, it doesn’t mean that content is not important. The content still needs to be of high quality, but the algorithm doesn’t give it as much weight.

Regarding external links, Google tends to view a link as a vote of support. The more links your website has, the more support it receives, indicating higher trustworthiness.

Baidu, on the other hand, emphasizes quality over quantity. It values fewer links but from high-quality websites, such as official websites, which can contribute to higher rankings.

They share a common characteristic: both Google and Baidu value the speed of content updates. When a website consistently updates its content, they consider it more important. By regularly updating relevant, original content, keyword rankings and traffic can improve quickly.

8 important factors for Google SEO optimization:

Google SEO Optimization Factor (1): Backlinks

Backlinks are external links from other websites that lead to your website. When other websites link to your articles, it demonstrates that your content is valuable and helpful, which can improve your credibility and increase your SEO ranking.

Google SEO Optimization Factor (2): Semantic Content

In the past, many people would indiscriminately add keywords to their content for Google SEO optimization, resulting in a loss of the original meaning of the articles. Now, Google has become more sophisticated in analyzing and filtering content. Keywords are no longer the primary factor for SEO scoring. Google evaluates the semantic meaning conveyed by the entire webpage content.

Google SEO Optimization Factor (3): HTML Markup Tags

HTML allows Google to understand the content and nature of web pages. When creating web pages, you can incorporate keywords into HTML title and meta description tags. This helps users understand the theme of the website before entering it and allows Google to better understand the nature of the web page.

Google SEO Optimization Factor (4): User Website Experience

Modern internet users expect websites to be fast, responsive, and accurate. Website experience can be measured through three indicators: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). You should ensure that users can access your website quickly, and the website should display consistently on various devices such as computers and mobile devices.

Google SEO Optimization Factor (5): User Behavior

User behavior, such as click-through rate, bounce rate, time on page, and depth of reading, can also impact SEO rankings. If many users enter a website and leave after only about 10 seconds, it indicates that the website does not provide useful information. On the contrary, if users enter a website, stay for 2-3 minutes, and click on multiple pages, it indicates that they find the information they are looking for.

Google SEO Optimization Factor (6): Structured Data

Structuring the data on your website, such as properly listing author information, ratings, addresses, phone numbers, and product details, and displaying the store location on Google Maps, can all contribute to better website ranking.

Google SEO Optimization Factor (7): Content Quality and Uniqueness

Users turn to search engines to find answers, so you need to provide articles that can solve their problems. However, if your content is generic and similar to other articles, it will get lost in the sea of information. Therefore, you need to write high-quality articles with rich content, clear structure, and uniqueness that stands out from other websites to achieve effective optimization.

Google SEO Optimization Factor (8): Mobile Optimization

As users heavily rely on smartphones and tablets, it is crucial to ensure that your website is mobile-friendly and compatible with various mobile devices. Additionally, according to Google’s guidelines issued in September 2020, the primary focus is on mobile web pages rather than desktop pages. Therefore, it is important to prioritize optimizing your website for mobile devices to provide a user-friendly experience.

Google Merchant Center

Google Merchant Center has also become a common sight on the Google homepage in the past two years, displaying a shopping-like section in the Google search results (as shown in the figure below). This section is called Google Merchant Center, a free tool launched by Google for shopping websites that helps shoppers directly discover product information on Google. Google Merchant Center displays information from multiple different merchants or platforms, arranged in multiple rows, with each row showcasing four products. The display includes product images, brief information, prices, shipping, ratings, and on the left side of Google, it provides key filtering criteria. Google extracts key information from shopping websites based on different product categories, such as price, material, brand, capacity, volume, ingredients, functions, etc., organizing and categorizing them systematically. Shoppers no longer need to spend time browsing various websites; they can quickly get comparative information at a glance, making it easier to make quick decisions. The Merchant Center has also become one of the key showcase windows for shopping websites on the Google homepage. (Learn more)

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