What Does an SEO Company Do?The Complete Guide to Choosing the Right SEO Company

What Does an SEO Company Do?The Complete Guide to Choosing the Right SEO Company

01 Nov 2023

The Complete Guide to Choosing the Right SEO Company

Search engine optimization (SEO) is crucial for improving your website’s visibility and traffic from search engines. But SEO requires specialized skills and extensive effort to be effective. That’s why most businesses rely on an experienced SEO company to handle their search optimization and achieve real results.

This comprehensive guide covers everything you need to know about choosing the right SEO company for your business, including:

What Does an SEO Company Do?

Key Benefits of Hiring an SEO Company

SEO Company Services to Look For

Warning Signs of Bad SEO Companies

Step-by-Step Process for Choosing an SEO Company

Questions to Ask SEO Company Candidates

Tips for Assessing an SEO Company’s Track Record

Red Flags to Avoid When Selecting an SEO Company

What Does an SEO Company Do?

SEO companies are service providers that use various techniques to improve websites’ organic search engine rankings, traffic, and conversions. Their expert SEO service agents focus on areas like:

On-page optimization Optimizing title tags, meta descriptions, content, etc.

Keyword research Identifying high-value search terms.

Link building Earning high-quality backlinks from other sites.

Technical SEO Improving site speed, security, mobile optimization.

Content creation Producing blog posts and other assets to attract visitors.

Local SEO Optimizing for searches within specific geographic regions.

Reporting & analysis Tracking keyword rankings, traffic, ROI of SEO efforts.

Key Benefits of Hiring an SEO Company

There are many advantages to hiring an SEO company over attempting DIY SEO:

Get access to SEO expertise They stay current on best practices.

Save time Don’t distract your in-house team with constant SEO work.

Increase organic traffic Earn higher search rankings and visibility.

Unbiased insights SEO companies provide an outside perspective.

Improved efficiency SEO firms have more resources and technology.

Ongoing optimization Reap the benefits of continuous improvement.

Peace of mind Trust your site to experienced professionals.

SEO Company Services to Look For

Not all SEO companies offer the same services. When researching providers, look for these core services:

Keyword research & targeting

On-page optimization

Link building & digital PR

Site speed optimization

Local SEO capabilities

Content marketing integration

Reputation monitoring

Competitive analysis

Ranking & performance reporting

Companies that go beyond just basic SEO and also provide website design, content creation, paid ads, and more offer extra value.

Warning Signs of Bad SEO Companies

Be cautious of SEO companies that:

Promise instant #1 rankings or guaranteed results

Use black hat techniques like keyword stuffing

Hide pricing and packages

Lack proof of past client results

Can’t explain their optimization methods

Don’t offer reporting or analytics

Step-by-Step Guide for Choosing an SEO Company

Follow these steps when researching and selecting an SEO services company:

1. Define your goals, budget, timeline, and target keywords. Know what you want to accomplish.

2. Search online listings and ask businesses you trust for referrals. Compile a list of potential SEO companies.

3. Evaluate SEO company websites, portfolios, client results, reviews, and case studies.

4. Interview your top SEO company candidates and ask key questions (see below).

5. Compare SEO company proposals, pricing, and services.

6. Check references to confirm satisfaction with the SEO company.

7. Select the SEO company that best aligns with your needs and goals.

Questions to Ask SEO Company Candidates

During interviews and consultations, get answers to these types of questions:

What is your experience in my industry and location?

What is your optimization process and methodology?

How do you track and report on keyword rankings and traffic?

What types of results have you produced for other clients?

How can we track the ROI of your SEO services?

Will you focus on long-term white hat SEO strategies?

What other services (content, web design, etc.) do you offer?

What are your SEO pricing, contracts, and billing?

Who handles our account and how often do we meet?

Tips for Assessing an SEO Company’s Track Record

Look for these signs of a reputable SEO company with a proven track record:

Many years (5+ minimum) spent providing SEO services

Strong client retention and case studies

Positive reviews on third-party sites

Awards for excellence and service quality

Originate most of their backlinks (not bought or artificial)

Website ranks well for competitive SEO keywords

Let our award-winning SEO company optimize your website and deliver the first page rankings your business deserves! Contact us for help choosing the right SEO services provider.

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