SEO means the Search Engine Optimization, which is a kind of technical skills to improve the organic search ranking and brand awareness in the SERPs (Search Engine Result Pages) by optimizing contents in site pages. This is accomplished via a variety of strategies, including keyword research, on-page optimization, link building, and content production, all of which are aimed at increasing the relevance and authority of a website in the eyes of search engines like Google, Bing, and Yahoo.

Moreover, SEO is important as it helps businesses to reach more target audience and drive more organic traffic to their website. Businesses may enhance visibility, trustworthiness, and ultimately generate conversions and sales by ranking highly on search engine results pages. Nowadays, more and more customers are relying on search engines for knowing more products and services, so the SEO is becoming vital to enhance competitive.