{"id":2245,"date":"2025-06-26T18:21:26","date_gmt":"2025-06-26T10:21:26","guid":{"rendered":"https:\/\/www.youfinddigital.com\/cn\/?p=2245"},"modified":"2026-01-22T15:23:46","modified_gmt":"2026-01-22T07:23:46","slug":"google-core-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.youfinddigital.com\/hk\/blog\/google-core-algorithm-updates.html","title":{"rendered":"\u30102026\u3011Google\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0 (Core Updates)"},"content":{"rendered":"\n<h3><strong>Google \u641c\u7d22\u6f14\u7b97\u6cd5\u5b8c\u6574\u66f4\u65b0\u6b77\u7a0b<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Google \u641c\u7d22\u5f15\u64ce\u7684\u6f14\u7b97\u6cd5\u6301\u7e8c\u6f14\u9032\uff0c\u65e8\u5728\u63d0\u4f9b\u6700\u76f8\u95dc\u3001\u6700\u5be6\u7528\u4e14\u9ad8\u8cea\u91cf\u7684\u641c\u7d22\u7d50\u679c\u3002\u65e9\u671f\u7684\u8a31\u591a\u66f4\u65b0\u6703\u6709\u7279\u5b9a\u7684\u4ee3\u865f\u6216\u540d\u7a31\uff0c\u800c\u8fd1\u5e74\u4f86\uff0cGoogle \u7684\u4e3b\u8981\u6f14\u7b97\u6cd5\u66f4\u65b0\u5247\u7d71\u4e00\u7a31\u70ba\u201c<strong>\u6838\u5fc3\u66f4\u65b0 (Core Update)<\/strong>\u201d\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2025 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2025 \u5e74 12 \u6708\u6838\u5fc3\u66f4\u65b0 (December 2025 Core Update)<\/strong>\n    <ul>\n      <li><strong>\u6642\u9593\uff1a<\/strong> 2025 \u5e74 12 \u6708 11 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 18 \u5929\u3002<\/li>\n      <li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>\n        <ul>\n          <li><strong>\u5167\u5bb9\u54c1\u8cea\u9032\u968e\uff1a<\/strong> \u91cd\u9ede\u52a0\u5f37\u5c0d AI \u751f\u6210\u5167\u5bb9\u7684\u8fa8\u8b58\u5ea6\uff0c\u512a\u5148\u5c55\u793a\u5177\u6709\u7b2c\u4e00\u624b\u7d93\u9a57\u548c\u9ad8\u6b0a\u5a01\u6027\uff08E-E-A-T\uff09\u7684\u539f\u5275\u5167\u5bb9\u3002<\/li>\n          <li><strong>\u6253\u64ca\u898f\u6a21\u5316\u5167\u5bb9\uff1a<\/strong> \u91dd\u5c0d\u5229\u7528 AI \u5927\u898f\u6a21\u751f\u6210\u7684\u4f4e\u8cea\u91cf\u3001\u7f3a\u4e4f\u5be6\u8cea\u50f9\u503c\u7684\u7db2\u9801\u9032\u884c\u964d\u6b0a\u8655\u7406\u3002<\/li>\n        <\/ul>\n      <\/li>\n    <\/ul>\n  <\/li><li><strong>2025 \u5e74 8 \u6708\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (August 2025 Spam Update)<\/strong>\n    <ul>\n      <li><strong>\u6642\u9593\uff1a<\/strong> 2025 \u5e74 8 \u6708 26 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 27 \u5929\u3002<\/li>\n      <li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>\n        <ul>\n          <li><strong>SpamBrain \u7cfb\u7d71\u5347\u7d1a\uff1a<\/strong> \u5f37\u5316\u6a5f\u5668\u5b78\u7fd2\u8b58\u5225\u80fd\u529b\uff0c\u6253\u64ca\u6feb\u7528\u904e\u671f\u529f\u80fd\u8b8a\u6578\u540d\u7a31\u53ca\u7db2\u7ad9\u8072\u8b7d\u6feb\u7528\uff08\u5bc4\u751f\u87f2 SEO\uff09\u884c\u70ba\u3002<\/li>\n          <li><strong>\u6de8\u5316\u641c\u7d22\u751f\u614b\uff1a<\/strong> \u5168\u7403\u7bc4\u570d\u5167\u8b58\u5225\u4e26\u8655\u7406\u591a\u7a2e\u8a9e\u8a00\u7684\u6b3a\u9a19\u6027\u5783\u573e\u5167\u5bb9\u3002<\/li>\n        <\/ul>\n      <\/li>\n    <\/ul>\n  <\/li><li><strong>2025 \u5e74 6 \u6708\u6838\u5fc3\u66f4\u65b0 (June 2025 Core Update)<\/strong>\n    <ul>\n      <li><strong>\u6642\u9593\uff1a<\/strong> 2025 \u5e74 6 \u6708 30 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 17 \u5929\u3002<\/li>\n      <li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>\n        <ul>\n          <li><strong>\u591a\u5411\u91cf\u6aa2\u7d22\u6280\u8853\uff1a<\/strong> \u5f15\u5165 MUVERA \u512a\u5316\u5c0d\u8907\u96dc\u67e5\u8a62\u8a9e\u5883\u7684\u7406\u89e3\uff0c\u4e0d\u50c5\u770b\u95dc\u9375\u5b57\u5339\u914d\uff0c\u66f4\u5074\u91cd\u641c\u7d22\u610f\u5716\u3002<\/li>\n          <li><strong>\u7db2\u9801\u5be6\u7528\u6027\u8a55\u4f30\uff1a<\/strong> \u91cd\u65b0\u8a55\u4f30\u7db2\u9801\u662f\u5426\u771f\u6b63\u89e3\u6c7a\u4e86\u7528\u6236\u7684\u5be6\u969b\u554f\u984c\u3002<\/li>\n        <\/ul>\n      <\/li>\n    <\/ul>\n  <\/li><li><strong>2025 \u5e74 3 \u6708\u6838\u5fc3\u66f4\u65b0 (March 2025 Core Update)<\/strong>\n    <ul>\n      <li><strong>\u6642\u9593\uff1a<\/strong> 2025 \u5e74 3 \u6708 13 \u65e5\u958b\u59cb\u3002<\/li>\n      <li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>\n        <ul>\n          <li><strong>\u6574\u9ad4\u6392\u540d\u7cfb\u7d71\u6539\u9032\uff1a<\/strong> \u5ee3\u6cdb\u8abf\u6574 Google \u8a55\u4f30\u7db2\u9801\u54c1\u8cea\u3001\u76f8\u95dc\u6027\u548c\u6b0a\u5a01\u6027\u7684\u6838\u5fc3\u7cfb\u7d71\u3002<\/li>\n          <li><strong>\u5167\u5bb9\u54c1\u8cea\u63d0\u5347\uff1a<\/strong> \u65e8\u5728\u9032\u4e00\u6b65\u734e\u52f5\u9ad8\u8cea\u91cf\u3001\u539f\u5275\u4e14\u5c0d\u7528\u6236\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u4e26\u964d\u4f4e\u4f4e\u8cea\u91cf\u6216\u975e\u539f\u5275\u5167\u5bb9\u7684\u80fd\u898b\u5ea6\u3002<\/li>\n          <li><strong>\u7528\u6236\u610f\u5716\u7406\u89e3\uff1a<\/strong> \u6301\u7e8c\u512a\u5316\u5c0d\u7528\u6236\u641c\u7d22\u610f\u5716\u7684\u7406\u89e3\uff0c\u4ee5\u63d0\u4f9b\u66f4\u7cbe\u51c6\u7684\u641c\u7d22\u7d50\u679c\u3002<\/li>\n          <li><strong>\u53ef\u80fd\u6ce2\u52d5\u8f03\u5927\uff1a<\/strong> \u7531\u65bc\u662f\u6838\u5fc3\u66f4\u65b0\uff0c\u9810\u8a08\u6703\u5c0d\u5404\u884c\u5404\u696d\u7684\u7db2\u7ad9\u6392\u540d\u7522\u751f\u8f03\u5927\u7684\u6ce2\u52d5\u3002<\/li>\n        <\/ul>\n      <\/li>\n    <\/ul>\n  <\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2024 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2024 \u5e74 12 \u6708\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (December 2024 Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2024 \u5e74 12 \u6708 19 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 7 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u4e3b\u8981\u65e8\u5728<strong>\u6253\u64ca\u5404\u7a2e\u5f62\u5f0f\u7684\u5783\u573e\u5167\u5bb9<\/strong>\uff0c\u5305\u62ec\u81ea\u52d5\u751f\u6210\u5167\u5bb9\u3001\u9580\u9801\uff08doorway pages\uff09\u548c\u507d\u88dd\u5167\u5bb9\uff08cloaking\uff09\u7b49\uff0c\u4ee5\u63d0\u5347\u641c\u7d22\u7d50\u679c\u7684\u76f8\u95dc\u6027\u548c\u53ef\u9760\u6027\u3002<\/li><\/ul><\/li><li><strong>2024 \u5e74 12 \u6708\u6838\u5fc3\u66f4\u65b0 (December 2024 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2024 \u5e74 12 \u6708 12 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 6 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u6838\u5fc3\u6392\u540d\u4fe1\u865f\u8abf\u6574<\/strong>\uff0c\u5c0d Google \u7528\u65bc\u8a55\u4f30\u5167\u5bb9\u548c\u7db2\u7ad9\u7684\u6578\u767e\u500b\u4fe1\u865f\u9032\u884c\u5fae\u8abf\uff0c\u6301\u7e8c\u63d0\u5347\u641c\u7d22\u7d50\u679c\u7684<strong>\u5167\u5bb9\u76f8\u95dc\u6027\u8207\u54c1\u8cea<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2024 \u5e74 11 \u6708\u6838\u5fc3\u66f4\u65b0 (November 2024 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2024 \u5e74 11 \u6708 11 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 24 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u6574\u9ad4\u6392\u540d\u7cfb\u7d71\u8abf\u6574<\/strong>\uff0c\u65e8\u5728\u63d0\u4f9b\u66f4\u76f8\u95dc\u3001\u66f4\u6709\u5e6b\u52a9\u4e14\u7b26\u5408\u7528\u6236\u67e5\u8a62\u610f\u5716\u7684\u5167\u5bb9\uff0c\u4e26\u6301\u7e8c\u8a55\u4f30<strong>\u6b0a\u5a01\u6027\u3001\u4fe1\u4efb\u5ea6 (E-E-A-T)<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2024 \u5e74 8 \u6708\u6838\u5fc3\u66f4\u65b0 (August 2024 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2024 \u5e74 8 \u6708 15 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 19 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u63d0\u5347\u5be6\u7528\u5167\u5bb9\u80fd\u898b\u5ea6<\/strong>\uff0c\u512a\u5148\u986f\u793a\u771f\u6b63\u6709\u5e6b\u52a9\u3001\u6709\u50f9\u503c\u4e14\u539f\u5275\u7684\u5167\u5bb9\uff0c\u4e26\u7e7c\u7e8c<strong>\u6253\u64ca\u4f4e\u8cea\u91cf\u5167\u5bb9<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2024 \u5e74 6 \u6708\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (June 2024 Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2024 \u5e74 6 \u6708\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5f37\u5316\u53cd\u5783\u573e\u5167\u5bb9\u63aa\u65bd<\/strong>\uff0c\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u66f4\u6709\u6548\u5730\u8b58\u5225\u548c\u8655\u7406\u5783\u573e\u5167\u5bb9\u3002<\/li><\/ul><\/li><li><strong>2024 \u5e74 5 \u6708 <a href='https:\/\/www.youfinddigital.com\/hk\/blog\/google-ai-overview.html' class='yf-yyh-link'>Google AI Overview<\/a>s \u66f4\u65b0 (Google AI Overviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2024 \u5e74 5 \u6708\uff08\u90e8\u5206\u5730\u5340\u63a8\u51fa\uff09\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u5728\u641c\u7d22\u7d50\u679c\u9801\u9762\u9802\u90e8<strong>\u5c55\u793a\u7531 AI \u751f\u6210\u7684\u67e5\u8a62\u6458\u8981 (AI Overviews)<\/strong>\uff0c\u65e8\u5728\u76f4\u63a5\u63d0\u4f9b\u554f\u984c\u7b54\u6848\u4e26\u6574\u5408\u8cc7\u8a0a\u3002<\/li><\/ul><\/li><li><strong>2024 \u5e74 3 \u6708\u6838\u5fc3\u66f4\u65b0 &amp; \u5783\u573e\u5167\u5bb9\u653f\u7b56\u66f4\u65b0 (March 2024 Core Update &amp; Spam Policies Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;\u6838\u5fc3\u66f4\u65b0 3 \u6708 5 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 45 \u5929\uff1b\u5783\u573e\u5167\u5bb9\u653f\u7b56\u540c\u6b65\u751f\u6548\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong><ul><li><strong>\u6838\u5fc3\u66f4\u65b0\u91cd\u9ede\uff1a<\/strong>&nbsp;\u5c07**\u201c\u5be6\u7528\u5167\u5bb9\u66f4\u65b0 (Helpful Content Update, HCU)\u201d\u7cfb\u7d71\u6b63\u5f0f\u6574\u5408\u81f3\u6838\u5fc3\u6f14\u7b97\u6cd5**\u4e2d\uff0c\u65e8\u5728\u5c07\u641c\u7d22\u7d50\u679c\u4e2d\u7684\u201c\u975e\u5be6\u7528\u5167\u5bb9\u201d\u6bd4\u4f8b\u964d\u4f4e 40%\uff0c\u5927\u5e45\u63d0\u5347\u5167\u5bb9\u54c1\u8cea\u6a19\u6e96\u3002<\/li><\/ul><ul><li><strong>\u65b0\u7248\u5783\u573e\u5167\u5bb9\u653f\u7b56\uff1a<\/strong>&nbsp;\u91dd\u5c0d\u5c0d\u641c\u7d22\u7d50\u679c\u54c1\u8cea\u6709\u8ca0\u9762\u5f71\u97ff\u7684\u505a\u6cd5\uff0c\u5305\u62ec<strong>\u904e\u671f\u529f\u80fd\u8b8a\u6578\u540d\u7a31\u6feb\u7528<\/strong>\uff08\u5229\u7528\u904e\u671f\u529f\u80fd\u8b8a\u6578\u540d\u7a31\u767c\u4f48\u4f4e\u50f9\u503c\u5167\u5bb9\u4ee5\u7372\u53d6\u6392\u540d\uff09\u3001<strong>\u5927\u898f\u6a21\u5167\u5bb9\u6feb\u7528<\/strong>\uff08\u751f\u6210\u5927\u91cf\u4f4e\u50f9\u503c\u5167\u5bb9\uff0c\u7121\u8ad6\u662f\u901a\u904e AI\u3001\u4eba\u5de5\u9084\u662f\u5169\u8005\u7d50\u5408\uff0c\u4e3b\u8981\u76ee\u7684\u70ba\u64cd\u7e31\u6392\u540d\uff09\u3001\u4ee5\u53ca<strong>\u7db2\u7ad9\u4fe1\u8b7d\u6feb\u7528 \/ \u5bc4\u751f\u5f0f SEO<\/strong>\uff08\u5229\u7528\u77e5\u540d\u7db2\u7ad9\u4fe1\u8b7d\u767c\u4f48\u4f4e\u8cea\u91cf\u5167\u5bb9\u4ee5\u7372\u53d6\u6392\u540d\u512a\u52e2\uff09\u3002<\/li><\/ul><\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2023 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2023 \u5e74 11 \u6708\u8a55\u8ad6\u66f4\u65b0 (November 2023 Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 11 \u6708 8 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 29 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u63d0\u5347\u8a55\u8ad6\u54c1\u8cea<\/strong>\uff0c\u734e\u52f5\u6df1\u5ea6\u3001\u8cc7\u8a0a\u8c50\u5bcc\u3001\u4ee5\u7528\u6236\u70ba\u4e2d\u5fc3\u7684\u8a55\u8ad6\u5167\u5bb9\uff0c\u4e26\u64f4\u5927\u9069\u7528\u7bc4\u570d\u81f3\u6240\u6709\u8a55\u8ad6\u985e\u578b\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 11 \u6708\u6838\u5fc3\u66f4\u65b0 (November 2023 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 11 \u6708 2 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 25 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u8abf\u6574<\/strong>\uff0c\u6301\u7e8c\u6539\u5584 Google \u8a55\u4f30\u5167\u5bb9\u54c1\u8cea\u548c\u76f8\u95dc\u6027\u7684\u65b9\u5f0f\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 10 \u6708\u6838\u5fc3\u66f4\u65b0 (October 2023 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 10 \u6708 5 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 14 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u4f8b\u884c\u7684<strong>\u6838\u5fc3\u6f14\u7b97\u6cd5\u8abf\u6574<\/strong>\uff0c\u65e8\u5728\u63d0\u5347\u6574\u9ad4\u641c\u7d22\u7d50\u679c\u54c1\u8cea\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 10 \u6708\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (October 2023 Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 10 \u6708 4 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 15 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5f37\u5316\u5783\u573e\u5167\u5bb9\u6aa2\u6e2c\u80fd\u529b<\/strong>\uff0c\u78ba\u4fdd\u641c\u7d22\u7d50\u679c\u7684\u7d14\u6de8\u6027\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 9 \u6708\u5be6\u7528\u5167\u5bb9\u66f4\u65b0 (September 2023 Helpful Content Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 9 \u6708 14 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 13 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u518d\u6b21\u5f37\u8abf<strong>\u5167\u5bb9\u61c9\u201c\u70ba\u7528\u6236\u800c\u5beb\u201d<\/strong>\uff0c\u800c\u975e\u70ba\u641c\u7d22\u5f15\u64ce\uff0c\u4e26\u734e\u52f5\u63d0\u4f9b\u6df1\u5ea6\u3001\u7368\u7279\u898b\u89e3\u548c\u8c50\u5bcc\u8cc7\u8a0a\u7684\u5167\u5bb9\uff0c\u4e5f\u88ab\u8a8d\u70ba\u65e8\u5728<strong>\u904e\u6ffe\u4f4e\u8cea\u91cf\u7684 AI \u751f\u6210\u5167\u5bb9<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 8 \u6708\u6838\u5fc3\u66f4\u65b0 (August 2023 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 8 \u6708 22 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 16 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u6838\u5fc3\u6392\u540d\u56e0\u7d20\u8abf\u6574<\/strong>\uff0c\u6301\u7e8c\u5b8c\u5584\u5c0d\u5167\u5bb9\u54c1\u8cea\u548c\u7528\u6236\u641c\u7d22\u610f\u5716\u7684\u7406\u89e3\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 4 \u6708\u8a55\u8ad6\u66f4\u65b0 (April 2023 Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 4 \u6708 12 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 13 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u63d0\u5347\u7522\u54c1\/\u670d\u52d9\u8a55\u8ad6\u54c1\u8cea<\/strong>\uff0c\u734e\u52f5\u771f\u5be6\u3001\u6df1\u5165\u3001\u6709\u50f9\u503c\u7684\u8a55\u8ad6\u5167\u5bb9\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 3 \u6708\u6838\u5fc3\u66f4\u65b0 (March 2023 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 3 \u6708 15 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 13 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u6392\u540d\u8abf\u6574<\/strong>\uff0c\u5f71\u97ff\u7db2\u7ad9\u7684\u6574\u9ad4\u54c1\u8cea\u4fe1\u865f\u3002<\/li><\/ul><\/li><li><strong>2023 \u5e74 2 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0 (February 2023 Product Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2023 \u5e74 2 \u6708 21 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 14 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u9f13\u52f5\u771f\u5be6\u3001\u6df1\u5165\u7684\u7522\u54c1\u8a55\u8ad6<\/strong>\uff0c\u57fa\u65bc\u5be6\u6e2c\u3001\u6bd4\u8f03\u548c\u500b\u4eba\u7d93\u9a57\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2022 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2022 \u5e74 12 \u6708\u93c8\u63a5\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (December 2022 Link Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 12 \u6708 14 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 29 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u6253\u64ca\u6240\u6709\u5f62\u5f0f\u7684\u7121\u6548\u93c8\u63a5<\/strong>\u548c\u93c8\u63a5\u64cd\u7e31\u884c\u70ba\uff0c\u5229\u7528 SpamBrain AI \u8b58\u5225\u548c\u4e2d\u548c\u93c8\u63a5\u5783\u573e\u5167\u5bb9\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 12 \u6708\u5be6\u7528\u5167\u5bb9\u66f4\u65b0 (December 2022 Helpful Content Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 12 \u6708 5 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 38 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u64f4\u5927\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u7684\u5f71\u97ff\u7bc4\u570d<\/strong>\u81f3\u6240\u6709\u8a9e\u8a00\uff0c\u61f2\u7f70\u4e3b\u8981\u70ba\u641c\u7d22\u5f15\u64ce\u800c\u975e\u70ba\u4eba\u8a2d\u8a08\u7684\u4f4e\u8cea\u91cf\u5167\u5bb9\uff0c\u4e26\u5c07\u5176\u8996\u70ba\u201c\u7db2\u7ad9\u7d1a\u5225\u7684\u4fe1\u865f\u201d\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 10 \u6708\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (October 2022 Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 10 \u6708 19 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 2 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u53cd\u5783\u573e\u5167\u5bb9\u6f14\u7b97\u6cd5\u8abf\u6574<\/strong>\uff0c\u91dd\u5c0d\u65b0\u7684\u6216\u73fe\u6709\u7684\u5783\u573e\u5167\u5bb9\u6a21\u5f0f\u9032\u884c\u5feb\u901f\u8abf\u6574\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 9 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0 (September 2022 Product Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 9 \u6708 20 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 6 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u9f13\u52f5\u9ad8\u8cea\u91cf\u7522\u54c1\u8a55\u8ad6<\/strong>\uff0c\u63d0\u4f9b\u539f\u5275\u7814\u7a76\u3001\u6df1\u5165\u5206\u6790\u548c\u771f\u6b63\u5e6b\u52a9\u7528\u6236\u505a\u51fa\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 9 \u6708\u6838\u5fc3\u66f4\u65b0 (September 2022 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 9 \u6708 12 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 14 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u6392\u540d\u8abf\u6574<\/strong>\uff0c\u6301\u7e8c\u6539\u9032\u5c0d\u5167\u5bb9\u54c1\u8cea\u548c\u7528\u6236\u641c\u7d22\u610f\u5716\u7684\u7406\u89e3\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 8 \u6708\u5be6\u7528\u5167\u5bb9\u66f4\u65b0 (August 2022 Helpful Content Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 8 \u6708 25 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 15 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u9996\u6b21\u63a8\u51fa\u201c\u5be6\u7528\u5167\u5bb9\u7cfb\u7d71\u201d<\/strong>\uff0c\u65e8\u5728\u6253\u64ca\u90a3\u4e9b\u201c\u70ba\u641c\u7d22\u5f15\u64ce\u800c\u5beb\u201d\u7684\u4f4e\u8cea\u91cf\u5167\u5bb9\uff0c\u4e26\u734e\u52f5\u771f\u6b63\u201c\u70ba\u7528\u6236\u800c\u5beb\u201d\u3001\u6eff\u8db3\u7528\u6236\u9700\u6c42\u7684\u512a\u8cea\u5167\u5bb9\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 7 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0 (July 2022 Product Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 7 \u6708 27 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 6 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u9f13\u52f5\u7522\u54c1\u8a55\u8ad6\u7684\u6df1\u5ea6<\/strong>\uff0c\u63d0\u4f9b\u66f4\u591a\u95dc\u65bc\u7522\u54c1\u4f7f\u7528\u9ad4\u9a57\u3001\u512a\u7f3a\u9ede\u548c\u6bd4\u8f03\u5206\u6790\u7684\u8cc7\u8a0a\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 5 \u6708\u6838\u5fc3\u66f4\u65b0 (May 2022 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 5 \u6708 25 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 15 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5168\u9762\u6027\u6392\u540d\u8abf\u6574<\/strong>\uff0c\u65e8\u5728\u6539\u5584\u6574\u9ad4\u641c\u7d22\u7d50\u679c\u54c1\u8cea\uff0c\u6301\u7e8c\u8a55\u4f30<strong>\u6b0a\u5a01\u6027\u8207\u53ef\u4fe1\u5ea6 (E-A-T)<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2022 \u5e74 3 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0 (March 2022 Product Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 3 \u6708 23 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 14 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u734e\u52f5\u57fa\u65bc\u5be6\u6e2c\u3001\u6bd4\u8f03\u548c\u500b\u4eba\u7d93\u9a57\u7684\u7522\u54c1\u8a55\u8ad6<\/strong>\uff0c\u800c\u975e\u50c5\u50c5\u662f\u91cd\u65b0\u7d44\u5408\u7522\u54c1\u8cc7\u8a0a\u3002<\/li><\/ul><\/li><li><strong>\u684c\u9762\u7248\u9801\u9762\u9ad4\u9a57\u66f4\u65b0 (Desktop Page Experience Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2022 \u5e74 2 \u6708 22 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 9 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u5c07<strong>\u6838\u5fc3\u7db2\u7ad9\u6307\u6a19 (<a href='https:\/\/www.youfinddigital.com\/hk\/blog\/core-web-vitals-page-load-speed-optimization.html' class='yf-yyh-link'>Core Web Vitals<\/a>)<\/strong>&nbsp;\u7d0d\u5165\u684c\u9762\u7248\u7db2\u7ad9\u7684\u6392\u540d\u4fe1\u865f\uff0c\u8a55\u4f30\u7db2\u7ad9\u52a0\u8f09\u901f\u5ea6\u3001\u4ea4\u4e92\u6027\u548c\u8996\u89ba\u7a69\u5b9a\u6027\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2021 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2021 \u5e74 12 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0 (December 2021 Product Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 12 \u6708 1 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 20 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u512a\u8cea\u7522\u54c1\u8a55\u8ad6\u734e\u52f5<\/strong>\uff0c\u9f13\u52f5\u767c\u4f48\u771f\u6b63\u6709\u52a9\u65bc\u7528\u6236\u8cfc\u8cb7\u6c7a\u7b56\u7684\u8a55\u8ad6\u3002<\/li><\/ul><\/li><li><strong>2021 \u5e74 11 \u6708\u6838\u5fc3\u66f4\u65b0 (November 2021 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 11 \u6708 17 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 13 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0<\/strong>\uff0c\u5f71\u97ff\u6240\u6709\u7db2\u7ad9\u548c\u8a9e\u8a00\u3002<\/li><\/ul><\/li><li><strong>2021 \u5e74 11 \u6708\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (November 2021 Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 11 \u6708 3 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 8 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u6253\u64ca\u5404\u7a2e\u5783\u573e\u5167\u5bb9\u7db2\u7ad9\u548c\u7b56\u7565<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2021 \u5e74 7 \u6708\u93c8\u63a5\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (July 2021 Link Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 7 \u6708 26 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 29 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u6253\u64ca\u93c8\u63a5\u64cd\u7e31\u884c\u70ba<\/strong>\uff08\u5982\u5927\u91cf\u8cfc\u8cb7\u93c8\u63a5\uff09\uff0c\u4e26\u5f37\u8abf\u6b63\u78ba\u4f7f\u7528 rel=&#8221;sponsored&#8221;&nbsp;\u6216 rel=&#8221;ugc&#8221;&nbsp;\u6a19\u7c64\u3002<\/li><\/ul><\/li><li><strong>2021 \u5e74 7 \u6708\u6838\u5fc3\u66f4\u65b0 (July 2021 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 7 \u6708 1 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 11 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u5ef6\u7e8c 6 \u6708\u4efd\u6838\u5fc3\u66f4\u65b0\u7684\u7b2c\u4e8c\u90e8\u5206\uff0c\u9032\u4e00\u6b65\u8abf\u6574 Google \u7684<strong>\u6838\u5fc3\u6392\u540d\u6f14\u7b97\u6cd5<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2021 \u5e74 6 \u6708\u5783\u573e\u5167\u5bb9\u66f4\u65b0 (June 2021 Spam Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 6 \u6708 28 \u65e5\u548c 6 \u6708 23 \u65e5\uff08\u5169\u6b21\u7368\u7acb\u7684\u66f4\u65b0\uff09\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u91dd\u5c0d\u5783\u573e\u5167\u5bb9\u9032\u884c\u6aa2\u6e2c\u548c\u6253\u64ca<\/strong>\u3002<\/li><\/ul><\/li><li><strong>\u79fb\u52d5\u7248\u9801\u9762\u9ad4\u9a57\u66f4\u65b0 (Page Experience Update &#8211; Mobile)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 6 \u6708 15 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 79 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u5c07<strong>\u6838\u5fc3\u7db2\u7ad9\u6307\u6a19 (Core Web Vitals)<\/strong>\u3001\u79fb\u52d5\u8a2d\u5099\u53cb\u597d\u5ea6\u3001HTTPS \u5b89\u5168\u6027\u3001\u7121\u63d2\u9801\u5f0f\u5ee3\u544a\u7b49\u7d0d\u5165<strong>\u79fb\u52d5\u641c\u7d22\u6392\u540d\u8003\u91cf<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2021 \u5e74 6 \u6708\u6838\u5fc3\u66f4\u65b0 (June 2021 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 6 \u6708 2 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 10 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u6838\u5fc3\u6392\u540d\u6f14\u7b97\u6cd5\u7684\u91cd\u5927\u8abf\u6574<\/strong>\uff0c\u65e8\u5728\u66f4\u597d\u5730\u734e\u52f5\u9ad8\u8cea\u91cf\u3001\u76f8\u95dc\u4e14\u5177\u6b0a\u5a01\u6027\u7684\u5167\u5bb9\u3002<\/li><\/ul><\/li><li><strong>2021 \u5e74 4 \u6708\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0 (April 2021 Product Reviews Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2021 \u5e74 4 \u6708 8 \u65e5\u958b\u59cb\uff0c\u6301\u7e8c\u7d04 14 \u5929\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u9f13\u52f5\u6df1\u5ea6\u5206\u6790\u3001\u7368\u7279\u898b\u89e3\u3001\u57fa\u65bc\u5be6\u969b\u4f7f\u7528\u7d93\u9a57\u7684\u7522\u54c1\u8a55\u8ad6<\/strong>\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2020 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2020 \u5e74 12 \u6708\u6838\u5fc3\u66f4\u65b0 (December 2020 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2020 \u5e74 12 \u6708 3 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u8abf\u6574<\/strong>\uff0c\u5f71\u97ff\u6240\u6709\u8a9e\u8a00\u548c\u570b\u5bb6\u3002<\/li><\/ul><\/li><li><strong>2020 \u5e74 5 \u6708\u6838\u5fc3\u66f4\u65b0 (May 2020 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2020 \u5e74 5 \u6708 4 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u53e6\u4e00\u6b21\u5ee3\u6cdb\u6027\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0<\/strong>\uff0c\u65e8\u5728\u63d0\u5347\u6574\u9ad4\u641c\u7d22\u7d50\u679c\u54c1\u8cea\u3002<\/li><\/ul><\/li><li><strong>2020 \u5e74 1 \u6708\u6838\u5fc3\u66f4\u65b0 (January 2020 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2020 \u5e74 1 \u6708 13 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u4f8b\u884c\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u8abf\u6574<\/strong>\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2019 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2019 \u5e74 9 \u6708\u6838\u5fc3\u66f4\u65b0 (September 2019 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2019 \u5e74 9 \u6708 24 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u8abf\u6574<\/strong>\u3002<\/li><\/ul><\/li><li><strong>2019 \u5e74 6 \u6708\u6838\u5fc3\u66f4\u65b0 (June 2019 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2019 \u5e74 6 \u6708 3 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0<\/strong>\uff0c\u6b64\u6b21\u66f4\u65b0\u53d7\u5230\u8a31\u591a\u7db2\u7ad9\u7684\u95dc\u6ce8\u3002<\/li><\/ul><\/li><li><strong>2019 \u5e74 3 \u6708\u6838\u5fc3\u66f4\u65b0 (March 2019 Core Update \/ \u201cFlorida 2\u201d \u6216 \u201cMedic Update\u201d \u7684\u5ef6\u7e8c)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2019 \u5e74 3 \u6708 12 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u9019\u662f\u4e00\u6b21\u88ab\u8a31\u591a SEO \u696d\u754c\u4eba\u58eb\u6232\u7a31\u70ba \u201cFlorida 2\u201d \u6216 \u201cMedic Update\u201d \u5ef6\u7e8c\u7684<strong>\u6838\u5fc3\u66f4\u65b0<\/strong>\uff0c\u5c24\u5176\u5c0d <strong>YMYL (Your Money Your Life) \u7db2\u7ad9<\/strong>\uff08\u5982\u91ab\u7642\u3001\u91d1\u878d\u3001\u6cd5\u5f8b\u7b49\uff09\u5f71\u97ff\u8f03\u5927\uff0c\u66f4\u5f37\u8abf<strong>E-A-T (\u5c08\u696d\u6027\u3001\u6b0a\u5a01\u6027\u3001\u53ef\u4fe1\u5ea6)<\/strong>\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2018 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>2018 \u5e74 8 \u6708\u6838\u5fc3\u66f4\u65b0 (August 2018 Core Update \/ \u201cMedic Update\u201d)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2018 \u5e74 8 \u6708 1 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u5118\u7ba1 Google \u7a31\u5176\u70ba\u201c\u6838\u5fc3\u66f4\u65b0\u201d\uff0c\u4f46\u5b83\u5c0d <strong>YMYL \u7db2\u7ad9<\/strong>\u548c<strong>E-A-T<\/strong>\u7684\u5f71\u97ff\u5c24\u70ba\u986f\u8457\uff0c\u56e0\u6b64\u88ab\u793e\u7fa4\u7a31\u70ba \u201cMedic Update\u201d\u3002\u8a31\u591a\u91ab\u7642\u3001\u5065\u5eb7\u548c\u91d1\u878d\u76f8\u95dc\u7db2\u7ad9\u7684\u6392\u540d\u53d7\u5230\u986f\u8457\u6ce2\u52d5\u3002<\/li><\/ul><\/li><li><strong>2018 \u5e74 4 \u6708\u6838\u5fc3\u66f4\u65b0 (April 2018 Core Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2018 \u5e74 4 \u6708 16 \u65e5\u958b\u59cb\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5ee3\u6cdb\u6027\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u8abf\u6574<\/strong>\u3002<\/li><\/ul><\/li><li><strong>\u901f\u5ea6\u66f4\u65b0 (Speed Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2018 \u5e74 7 \u6708 9 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u79fb\u52d5\u7248\u7db2\u9801\u7684\u52a0\u8f09\u901f\u5ea6<\/strong>\u6b63\u5f0f\u6210\u70ba\u79fb\u52d5\u641c\u7d22\u7684\u6392\u540d\u56e0\u7d20\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2017 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>\u5f17\u96f7\u5fb7\u66f4\u65b0 (Fred Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2017 \u5e74 3 \u6708 8 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u91dd\u5c0d<strong>\u4f4e\u8cea\u91cf\u3001\u5ee3\u544a\u904e\u591a\u6216\u5167\u5bb9\u8fb2\u5834\u985e\u7684\u7db2\u7ad9<\/strong>\u9032\u884c\u6253\u64ca\uff0c\u9019\u4e9b\u7db2\u7ad9\u7684\u5167\u5bb9\u4e3b\u8981\u662f\u70ba\u4e86\u76c8\u5229\u800c\u4e0d\u662f\u70ba\u7528\u6236\u63d0\u4f9b\u50f9\u503c\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2016 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>\u4f01\u9d5d 4.0 (Penguin 4.0)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2016 \u5e74 9 \u6708 23 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u9019\u662f<strong>\u4f01\u9d5d\u6f14\u7b97\u6cd5\u7684\u6700\u7d42\u7248\u672c<\/strong>\uff0c\u5f9e\u6b64\u4f01\u9d5d\u6210\u70ba<strong>\u6838\u5fc3\u6f14\u7b97\u6cd5\u7684\u4e00\u90e8\u5206<\/strong>\u3002\u5b83\u5be6\u73fe\u4e86<strong>\u5373\u6642\u66f4\u65b0<\/strong>\uff0c\u4e26\u4e14\u80fd\u5920\u66f4\u7d30\u7dfb\u5730<strong>\u964d\u7d1a\u7279\u5b9a\u93c8\u63a5<\/strong>\uff0c\u800c\u975e\u6574\u500b\u7db2\u7ad9\u3002<\/li><\/ul><\/li><li><strong>\u8ca0\u9f20\u66f4\u65b0 (Possum Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2016 \u5e74 9 \u6708 1 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u4e3b\u8981\u5f71\u97ff<strong>\u672c\u5730\u641c\u7d22\u7d50\u679c<\/strong>\u3002\u5b83\u63d0\u9ad8\u4e86\u5546\u5bb6\u8207\u7528\u6236\u5730\u7406\u4f4d\u7f6e\u7684\u95dc\u806f\u6027\uff0c\u4e26\u904e\u6ffe\u6389\u91cd\u8907\u6216\u5730\u5740\u76f8\u4f3c\u7684\u5546\u5bb6\uff0c\u5373\u4f7f\u5b83\u5011\u5730\u5740\u4e0d\u540c\uff0c\u4f46\u5728\u540c\u4e00\u68df\u6a13\u5167\u4e5f\u53ef\u80fd\u88ab\u904e\u6ffe\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2015 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>\u6392\u540d\u5927\u8166 (RankBrain)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2015 \u5e74 10 \u6708 26 \u65e5\uff08\u78ba\u8a8d\u5be6\u65bd\uff09\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;Google \u641c\u7d22\u6f14\u7b97\u6cd5\u7684<strong>\u6a5f\u5668\u5b78\u7fd2\u7d44\u4ef6<\/strong>\u3002\u5b83\u5e6b\u52a9 Google \u66f4\u597d\u5730\u7406\u89e3\u7528\u6236\u67e5\u8a62\u7684\u610f\u5716\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u6a21\u7cca\u6216\u524d\u6240\u672a\u898b\u7684\u67e5\u8a62\uff0c\u901a\u904e\u5b78\u7fd2\u4f86\u63d0\u9ad8\u641c\u7d22\u7d50\u679c\u7684\u95dc\u806f\u6027\uff0c\u6210\u70ba<strong>\u4e09\u5927\u6700\u91cd\u8981\u7684\u6392\u540d\u4fe1\u865f\u4e4b\u4e00<\/strong>\u3002<\/li><\/ul><\/li><li><strong>\u79fb\u52d5\u8a2d\u5099\u53cb\u597d\u66f4\u65b0 (Mobile-Friendly Update \/ \u201cMobilegeddon\u201d)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2015 \u5e74 4 \u6708 21 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u5c07<strong>\u7db2\u9801\u7684\u79fb\u52d5\u8a2d\u5099\u53cb\u597d\u6027<\/strong>\u4f5c\u70ba\u79fb\u52d5\u641c\u7d22\u7684\u6392\u540d\u56e0\u7d20\uff0c\u5c0d\u975e\u79fb\u52d5\u8a2d\u5099\u53cb\u597d\u7684\u7db2\u7ad9\u9020\u6210\u4e86\u5f71\u97ff\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2014 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>\u9d3f\u5b50\u66f4\u65b0 (Pigeon Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2014 \u5e74 7 \u6708 24 \u65e5 (\u7f8e\u570b)\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u986f\u8457\u5f71\u97ff<strong>\u672c\u5730\u641c\u7d22\u7d50\u679c<\/strong>\u3002\u5b83\u5c07\u50b3\u7d71\u7684\u7db2\u9801\u6392\u540d\u4fe1\u865f\uff08\u5982\u93c8\u63a5\u3001\u5167\u5bb9\u7b49\uff09\u8207\u672c\u5730\u6392\u540d\u6f14\u7b97\u6cd5\u66f4\u7dca\u5bc6\u5730\u7d50\u5408\u8d77\u4f86\uff0c\u4f7f\u672c\u5730\u641c\u7d22\u7d50\u679c\u66f4\u50cf\u50b3\u7d71\u7684\u7db2\u9801\u641c\u7d22\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2013 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>\u8702\u9ce5 (Hummingbird Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2013 \u5e74 8 \u6708 20 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;\u9019\u4e0d\u662f\u5c0d\u73fe\u6709\u6f14\u7b97\u6cd5\u7684\u7c21\u55ae\u758a\u52a0\uff0c\u800c\u662f\u5c0d Google \u641c\u7d22\u6f14\u7b97\u6cd5<strong>\u5e95\u5c64\u7684\u5168\u9762\u91cd\u5beb<\/strong>\u3002\u5b83\u8b93 Google \u80fd\u66f4\u597d\u5730\u7406\u89e3<strong>\u641c\u7d22\u67e5\u8a62\u7684\u8a9e\u7fa9\u548c\u4e0a\u4e0b\u6587<\/strong>\uff0c\u4ee5\u53ca\u67e5\u8a62\u80cc\u5f8c\u7684<strong>\u7528\u6236\u610f\u5716<\/strong>\uff0c\u800c\u4e0d\u662f\u50c5\u50c5\u5339\u914d\u95dc\u9375\u5b57\u3002\u9019\u5c0d<a href='https:\/\/www.youfinddigital.com\/hk\/blog\/long-tail-keyword-strategy.html' class='yf-yyh-link'>\u9577\u5c3e\u95dc\u9375\u5b57<\/a>\u548c\u5c0d\u8a71\u5f0f\u67e5\u8a62\u5c24\u5176\u91cd\u8981\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2012 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>\u4f01\u9d5d (Penguin Update)<\/strong><ul><li><strong>\u9996\u6b21\u63a8\u51fa\u6642\u9593\uff1a<\/strong>&nbsp;2012 \u5e74 4 \u6708 24 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u4e3b\u8981\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5783\u573e\u93c8\u63a5\u548c\u93c8\u63a5\u64cd\u7e31<\/strong>\u3002\u65e8\u5728\u61f2\u7f70\u90a3\u4e9b\u901a\u904e\u975e\u81ea\u7136\u624b\u6bb5\uff08\u5982\u5927\u91cf\u8cfc\u8cb7\u93c8\u63a5\u3001\u53c3\u8207\u93c8\u63a5\u8fb2\u5834\u3001\u95dc\u9375\u5b57\u904e\u5ea6\u9328\u6587\u672c\u7b49\uff09\u4f86\u64cd\u7e31\u641c\u7d22\u6392\u540d\u7684\u7db2\u7ad9\u3002\u5b83\u5f8c\u4f86\u7d93\u6b77\u4e86\u591a\u6b21\u66f4\u65b0\uff0c\u4e26\u6700\u7d42\u88ab\u6574\u5408\u5230\u6838\u5fc3\u6f14\u7b97\u6cd5\u4e2d\u3002<\/li><\/ul><\/li><li><strong>\u9802\u90e8\u904e\u91cd\u66f4\u65b0 (Top Heavy Update)<\/strong><ul><li><strong>\u6642\u9593\uff1a<\/strong>&nbsp;2012 \u5e74 1 \u6708 19 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u61f2\u7f70\u9801\u9762\u9802\u90e8\u5ee3\u544a\u904e\u591a\u7684\u7db2\u7ad9<\/strong>\uff0c\u56e0\u70ba\u9019\u6703\u5f71\u97ff<a href='https:\/\/www.youfinddigital.com\/hk\/blog\/user-experience-google-seo-guide.html' class='yf-yyh-link'>\u7528\u6236\u9ad4\u9a57<\/a>\u3002<\/li><\/ul><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3><strong>2011 \u5e74<\/strong><strong><\/strong><\/h3>\n\n\n\n<ul><li><strong>\u718a\u8c93 (Panda Update)<\/strong><ul><li><strong>\u9996\u6b21\u63a8\u51fa\u6642\u9593\uff1a<\/strong>&nbsp;2011 \u5e74 2 \u6708 24 \u65e5\u3002<\/li><\/ul><ul><li><strong>\u4e3b\u8981\u6d89\u53ca\u65b9\u9762\uff1a<\/strong>&nbsp;<strong>\u5167\u5bb9\u54c1\u8cea<\/strong>\u3002\u5b83\u65e8\u5728\u6253\u64ca\u4f4e\u8cea\u91cf\u3001\u91cd\u8907\u3001\u5167\u5bb9\u7a00\u758f\u3001\u81ea\u52d5\u751f\u6210\u6216\u6284\u8972\u7684\u7db2\u7ad9\u5167\u5bb9\uff0c\u4e26\u63d0\u5347\u9ad8\u8cea\u91cf\u3001\u539f\u5275\u4e14\u6709\u50f9\u503c\u7684\u7db2\u7ad9\u7684\u6392\u540d\u3002\u5b83\u7d93\u6b77\u4e86\u591a\u6b21\u66f4\u65b0\uff0c\u4e26\u6700\u7d42\u88ab\u6574\u5408\u5230\u6838\u5fc3\u6f14\u7b97\u6cd5\u4e2d\u3002<\/li><\/ul><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google \u641c\u7d22\u6f14\u7b97\u6cd5\u5b8c\u6574\u66f4\u65b0\u6b77\u7a0b Google \u641c\u7d22\u5f15\u64ce\u7684\u6f14\u7b97\u6cd5\u6301\u7e8c\u6f14\u9032\uff0c\u65e8\u5728\u63d0\u4f9b\u6700\u76f8\u95dc\u3001\u6700\u5be6\u7528\u4e14\u9ad8\u8cea\u91cf\u7684 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfinddigital.com\/hk\/blog\/google-core-algorithm-updates.html\"> <span class=\"screen-reader-text\">\u30102026\u3011Google\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0 (Core Updates)<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[58],"_links":{"self":[{"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/posts\/2245"}],"collection":[{"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/comments?post=2245"}],"version-history":[{"count":3,"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/posts\/2245\/revisions"}],"predecessor-version":[{"id":3188,"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/posts\/2245\/revisions\/3188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/media\/2246"}],"wp:attachment":[{"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/media?parent=2245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/categories?post=2245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfinddigital.com\/hk\/wp-json\/wp\/v2\/tags?post=2245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}