{"id":2374,"date":"2025-07-10T16:43:34","date_gmt":"2025-07-10T08:43:34","guid":{"rendered":"https:\/\/www.youfinddigital.com\/cn\/?p=2374"},"modified":"2025-10-22T18:22:54","modified_gmt":"2025-10-22T10:22:54","slug":"multilingual-website-seo-hreflang-guide","status":"publish","type":"post","link":"https:\/\/www.youfinddigital.com\/cn\/blog\/multilingual-website-seo-hreflang-guide.html","title":{"rendered":"\u591a\u8bed\u8a00\u7f51\u7ad9SEO\uff1ahreflang\u6807\u7b7e\u4f7f\u7528\u5168\u653b\u7565\uff08\u9002\u5408Shopify\/Wix\/\u72ec\u7acb\u7ad9)"},"content":{"rendered":"\n\n  <h3 style=\"color: #2980b9; margin-top: 30px;\">\u4e3a\u4ec0\u4e48\u591a\u8bed\u8a00\u7f51\u7ad9\u9700\u8981\u7279\u6b8a\u7684SEO\u8003\u91cf\uff1f<\/h3>\n  <p>\u5f53\u4f01\u4e1a\u5f00\u59cb\u62d3\u5c55\u5168\u7403\u5e02\u573a\u65f6\uff0c\u591a\u8bed\u8a00\u7f51\u7ad9\u6210\u4e3a\u8fde\u63a5\u4e0d\u540c\u5730\u533a\u7528\u6237\u7684\u91cd\u8981\u6865\u6881\u3002\u4f46\u8bb8\u591a\u7f51\u7ad9\u7ba1\u7406\u8005\u53d1\u73b0\uff0c\u5373\u4f7f\u6295\u5165\u5927\u91cf\u8d44\u6e90\u8fdb\u884c\u5185\u5bb9\u672c\u5730\u5316\uff0c\u641c\u7d22\u5f15\u64ce\u6392\u540d\u5374\u4e0d\u5982\u9884\u671f\u3002\u6bd4\u5982\u82f1\u6587\u5185\u5bb9\u5728\u4e2d\u6587\u5730\u533a\u6392\u540d\u5f88\u597d\uff0c\u4f46\u7cbe\u5fc3\u51c6\u5907\u7684\u897f\u73ed\u7259\u8bed\u7248\u672c\u5374\u96be\u4ee5\u88ab\u897f\u73ed\u7259\u7528\u6237\u627e\u5230\u3002\u8fd9\u80cc\u540e\u5f80\u5f80\u9690\u85cf\u7740\u591a\u8bed\u8a00SEO\u914d\u7f6e\u4e0d\u5f53\u7684\u95ee\u9898\u3002<\/p>\n  <p>\u641c\u7d22\u5f15\u64ce\u5904\u7406\u591a\u8bed\u8a00\u5185\u5bb9\u65f6\u9762\u4e34\u4e24\u4e2a\u6838\u5fc3\u6311\u6218\uff1a\u9996\u5148\u662f\u5982\u4f55\u8bc6\u522b\u4e0d\u540c\u8bed\u8a00\u7248\u672c\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u907f\u514d\u5c06\u5176\u8bef\u5224\u4e3a\u91cd\u590d\u5185\u5bb9\uff1b\u5176\u6b21\u662f\u5982\u4f55\u786e\u4fdd\u5c06\u6700\u5339\u914d\u7684\u8bed\u8a00\u7248\u672c\u5448\u73b0\u7ed9\u7528\u6237\u3002Google\u7b49\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\u4f1a\u901a\u8fc7\u7f51\u9875\u4fe1\u53f7\uff08\u5982\u5185\u5bb9\u8bed\u8a00\u3001\u7528\u6237\u4f4d\u7f6e\u3001\u6d4f\u89c8\u5668\u8bbe\u7f6e\u7b49\uff09\u6765\u5224\u65ad\u6700\u4f73\u5339\u914d\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u660e\u786e\u7684\u6307\u5f15\uff0c\u5f88\u5bb9\u6613\u51fa\u73b0\u8bef\u5224\u3002<\/p>\n  <p>\u4e00\u4e2a\u5178\u578b\u7684\u8bef\u533a\u662f\u5c06\u591a\u533a\u57df\u7f51\u7ad9\uff08Multi-regional sites\uff09\u4e0e\u591a\u8bed\u8a00\u7f51\u7ad9\u6df7\u4e3a\u4e00\u8c08\u3002\u591a\u533a\u57df\u7f51\u7ad9\u53ef\u80fd\u9488\u5bf9\u4e0d\u540c\u56fd\u5bb6\/\u5730\u533a\u63d0\u4f9b\u76f8\u540c\u8bed\u8a00\u4f46\u4ef7\u683c\u6216\u4ea7\u54c1\u4e0d\u540c\u7684\u5185\u5bb9\uff08\u5982\u7f8e\u56fd\u7ad9\u548c\u52a0\u62ff\u5927\u7ad9\u90fd\u4f7f\u7528\u82f1\u8bed\uff09\uff0c\u800c\u591a\u8bed\u8a00\u7f51\u7ad9\u5219\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u4e0d\u540c\u8bed\u8a00\u7684\u5185\u5bb9\uff08\u5982\u82f1\u8bed\u3001\u4e2d\u6587\u3001\u897f\u73ed\u7259\u8bed\uff09\u3002\u8fd9\u4e24\u79cd\u7c7b\u578b\u9700\u8981\u91c7\u7528\u4e0d\u540c\u7684SEO\u7b56\u7565\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">\u591a\u8bed\u8a00SEO\u7684\u4e09\u5927\u6838\u5fc3\u4ef7\u503c<\/h4>\n  <ol style=\"padding-left: 20px;\">\n    <li><strong>\u907f\u514d\u91cd\u590d\u5185\u5bb9\u60e9\u7f5a<\/strong>\uff1a\u5f53\u641c\u7d22\u5f15\u64ce\u53d1\u73b0\u591a\u4e2a\u76f8\u4f3c\u5185\u5bb9\u65f6\uff0c\u53ef\u80fd\u53ea\u9009\u62e9\u7d22\u5f15\u5176\u4e2d\u4e00\u4e2a\u7248\u672c\uff0c\u5176\u4ed6\u7248\u672c\u5219\u96be\u4ee5\u83b7\u5f97\u66dd\u5149<\/li>\n    <li><strong>\u63d0\u5347\u76ee\u6807\u5e02\u573a\u53ef\u89c1\u6027<\/strong>\uff1a\u6b63\u786e\u914d\u7f6e\u7684\u591a\u8bed\u8a00SEO\u80fd\u5e2e\u52a9\u7f51\u7ad9\u5728\u7279\u5b9a\u8bed\u8a00\u6216\u5730\u533a\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u5360\u636e\u6709\u5229\u4f4d\u7f6e<\/li>\n    <li><strong>\u4f18\u5316<a href='https:\/\/www.youfinddigital.com\/cn\/blog\/user-experience-google-seo-guide.html' class='yf-yyh-link'>\u7528\u6237\u4f53\u9a8c<\/a><\/strong>\uff1a\u7528\u6237\u76f4\u63a5\u770b\u5230\u81ea\u5df1\u719f\u6089\u7684\u8bed\u8a00\u7248\u672c\uff0c\u5927\u5e45\u964d\u4f4e<a href='https:\/\/www.youfinddigital.com\/cn\/blog\/bounce-rate-seo-insights.html' class='yf-yyh-link'>\u8df3\u51fa\u7387<\/a>\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387<\/li>\n  <\/ol>\n\n  <h3 style=\"color: #2980b9; margin-top: 30px;\"><a href='https:\/\/www.youfinddigital.com\/cn\/blog\/how-should-hreflang-tags-be-set-up.html' class='yf-yyh-link'>hreflang\u6807\u7b7e<\/a>\u8be6\u89e3\uff1a\u591a\u8bed\u8a00SEO\u7684\u6838\u5fc3\u6280\u672f<\/h3>\n  <p>hreflang\u6807\u7b7e\u662f\u89e3\u51b3\u591a\u8bed\u8a00SEO\u95ee\u9898\u7684\u91d1\u94a5\u5319\uff0c\u5b83\u662f\u4e00\u4e2aHTML\u5c5e\u6027\uff0c\u7528\u4e8e\u660e\u786e\u544a\u77e5\u641c\u7d22\u5f15\u64ce\uff1a&#8221;\u8fd9\u4e2a\u9875\u9762\u6709\u9488\u5bf9\u5176\u4ed6\u8bed\u8a00\u6216\u5730\u533a\u7684\u66ff\u4ee3\u7248\u672c&#8221;\u3002\u672c\u8d28\u4e0a\uff0c\u5b83\u5efa\u7acb\u4e86\u4e0d\u540c\u8bed\u8a00\u7248\u672c\u9875\u9762\u4e4b\u95f4\u7684\u5173\u8054\u5173\u7cfb\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u80fd\u591f\u667a\u80fd\u5730\u5206\u914d\u6d41\u91cf\u3002<\/p>\n  <p>\u4ece\u6280\u672f\u89d2\u5ea6\u770b\uff0chreflang\u6807\u7b7e\u5305\u542b\u4e24\u4e2a\u5173\u952e\u90e8\u5206\uff1a\u8bed\u8a00\u4ee3\u7801\uff08ISO 639-1\u683c\u5f0f\uff09\u548c\u53ef\u9009\u7684\u5730\u533a\u4ee3\u7801\uff08ISO 3166-1 Alpha 2\u683c\u5f0f\uff09\u3002\u4f8b\u5982&#8221;en-US&#8221;\u8868\u793a\u9762\u5411\u7f8e\u56fd\u7528\u6237\u7684\u82f1\u8bed\u5185\u5bb9\uff0c&#8221;zh-CN&#8221;\u8868\u793a\u4e2d\u56fd\u5927\u9646\u7b80\u4f53\u4e2d\u6587\uff0c\u800c&#8221;es&#8221;\u5219\u9002\u7528\u4e8e\u6240\u6709\u897f\u73ed\u7259\u8bed\u7528\u6237\uff0c\u4e0d\u9650\u5b9a\u7279\u5b9a\u5730\u533a\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">hreflang\u6807\u7b7e\u7684\u4e09\u79cd\u5b9e\u73b0\u65b9\u5f0f<\/h4>\n  <p>\u6839\u636e\u7f51\u7ad9\u89c4\u6a21\u548c\u5e73\u53f0\u7279\u6027\uff0chreflang\u6807\u7b7e\u6709\u4e09\u79cd\u4e3b\u6d41\u5b9e\u73b0\u65b9\u5f0f\uff0c\u5404\u6709\u9002\u7528\u573a\u666f\uff1a<\/p>\n  \n  <table style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\">\n    <tr style=\"background-color: #f8f9fa;\">\n      <th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">\u5b9e\u73b0\u65b9\u5f0f<\/th>\n      <th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">\u9002\u7528\u573a\u666f<\/th>\n      <th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">\u793a\u4f8b\u4ee3\u7801<\/th>\n    <\/tr>\n    <tr>\n      <td style=\"padding: 12px; border: 1px solid #ddd;\">HTML link\u5143\u7d20<\/td>\n      <td style=\"padding: 12px; border: 1px solid #ddd;\">\u4e2d\u5c0f\u578b\u7f51\u7ad9\uff0c\u72ec\u7acb\u7ad9<\/td>\n      <td style=\"padding: 12px; border: 1px solid #ddd; font-family: monospace;\">&lt;link rel=&#8221;alternate&#8221; href=&#8221;https:\/\/example.com\/es\/&#8221; hreflang=&#8221;es&#8221; \/&gt;<\/td>\n    <\/tr>\n    <tr style=\"background-color: #f8f9fa;\">\n      <td style=\"padding: 12px; border: 1px solid #ddd;\">HTTP Header<\/td>\n      <td style=\"padding: 12px; border: 1px solid #ddd;\">PDF\u7b49\u975eHTML\u6587\u4ef6<\/td>\n      <td style=\"padding: 12px; border: 1px solid #ddd; font-family: monospace;\">Link: &lt;https:\/\/example.com\/fr\/&gt;; rel=&#8221;alternate&#8221;; hreflang=&#8221;fr&#8221;<\/td>\n    <\/tr>\n    <tr>\n      <td style=\"padding: 12px; border: 1px solid #ddd;\">XML Sitemap<\/td>\n      <td style=\"padding: 12px; border: 1px solid #ddd;\">\u5927\u578b\u591a\u8bed\u8a00\u7f51\u7ad9<\/td>\n      <td style=\"padding: 12px; border: 1px solid #ddd; font-family: monospace;\">&lt;xhtml:link rel=&#8221;alternate&#8221; hreflang=&#8221;de&#8221; href=&#8221;https:\/\/example.com\/de\/&#8221; \/&gt;<\/td>\n    <\/tr>\n  <\/table>\n\n  <h5 style=\"color: #27ae60;\">x-default\u7684\u7279\u6b8a\u4f5c\u7528<\/h5>\n  <p>x-default\u662fhreflang\u6807\u7b7e\u4e2d\u7684\u4e00\u4e2a\u7279\u6b8a\u503c\uff0c\u7528\u4e8e\u6307\u5b9a\u5f53\u7528\u6237\u8bed\u8a00\/\u5730\u533a\u4e0e\u4efb\u4f55\u5df2\u5b9a\u4e49\u7684hreflang\u90fd\u4e0d\u5339\u914d\u65f6\uff0c\u5e94\u8be5\u663e\u793a\u7684\u9ed8\u8ba4\u7248\u672c\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u9762\u5411\u5168\u7403\u7684\u7f51\u7ad9\u53ef\u80fd\u5c06\u82f1\u8bed\u4f5c\u4e3a\u9ed8\u8ba4\u8bed\u8a00\uff0c\u5f53\u8d8a\u5357\u8bed\u7528\u6237\u8bbf\u95ee\u65f6\uff08\u5047\u8bbe\u7f51\u7ad9\u6ca1\u6709\u8d8a\u5357\u8bed\u7248\u672c\uff09\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u5c55\u793ax-default\u6307\u5b9a\u7684\u9875\u9762\u3002<\/p>\n\n  <h3 style=\"color: #2980b9; margin-top: 30px;\">\u591a\u8bed\u8a00\u7f51\u7ad9\u7ed3\u6784\u8bbe\u8ba1\u4e0eURL\u7b56\u7565<\/h3>\n  <p>\u7f51\u7ad9\u7ed3\u6784\u662f\u591a\u8bed\u8a00SEO\u7684\u57fa\u7840\uff0c\u5e38\u89c1\u7684\u6709\u4e09\u79cdURL\u7ec4\u7ec7\u65b9\u5f0f\uff1a\u76ee\u5f55\u7ed3\u6784\uff08subdirectories\uff09\u3001\u5b50\u57df\u540d\uff08subdomains\uff09\u548c\u72ec\u7acb\u57df\u540d\uff08ccTLDs\uff09\u3002\u6bcf\u79cd\u65b9\u5f0f\u90fd\u6709\u5176SEO\u4f18\u52bf\u548c\u5c40\u9650\u6027\u3002<\/p>\n  \n  <p><strong>\u76ee\u5f55\u7ed3\u6784<\/strong>\uff08\u5982yourdomain.com\/es\/\uff09\u662f\u6700\u63a8\u8350\u7684\u65b9\u5f0f\uff0c\u5c24\u5176\u5bf9\u4e2d\u5c0f\u4f01\u4e1a\u800c\u8a00\u3002\u5b83\u7684\u4f18\u52bf\u5728\u4e8e\u6240\u6709\u8bed\u8a00\u7248\u672c\u7684SEO\u4ef7\u503c\u90fd\u96c6\u4e2d\u5728\u540c\u4e00\u4e2a\u57df\u540d\u4e0b\uff0c\u4fbf\u4e8e\u6743\u91cd\u79ef\u7d2f\uff1b\u540c\u65f6\u7ef4\u62a4\u6210\u672c\u4f4e\uff0c\u4e0d\u9700\u8981\u989d\u5916\u914d\u7f6e\u670d\u52a1\u5668\u6216<a href='https:\/\/www.youfinddigital.com\/cn\/blog\/find-apply-ssl-certificate.html' class='yf-yyh-link'>SSL\u8bc1\u4e66<\/a>\u3002Google\u4e5f\u660e\u786e\u8868\u793a\u80fd\u591f\u5f88\u597d\u5730\u7406\u89e3\u548c\u5904\u7406\u8fd9\u79cd\u7ed3\u6784\u3002<\/p>\n  \n  <p><strong>\u5b50\u57df\u540d<\/strong>\uff08\u5982es.yourdomain.com\uff09\u5728\u67d0\u4e9b\u7279\u5b9a\u573a\u666f\u4e0b\u6709\u4f18\u52bf\uff0c\u6bd4\u5982\u4e0d\u540c\u8bed\u8a00\u7248\u672c\u7531\u5b8c\u5168\u72ec\u7acb\u7684\u56e2\u961f\u8fd0\u8425\uff0c\u6216\u8005\u9700\u8981\u5b8c\u5168\u9694\u79bb\u7684\u6280\u672f\u73af\u5883\u3002\u4f46\u4eceSEO\u89d2\u5ea6\u770b\uff0c\u641c\u7d22\u5f15\u64ce\u4f1a\u5c06\u5b50\u57df\u540d\u89c6\u4e3a\u76f8\u5bf9\u72ec\u7acb\u7684\u5b9e\u4f53\uff0c\u9700\u8981\u66f4\u591a\u65f6\u95f4\u5efa\u7acb\u5173\u8054\u3002<\/p>\n  \n  <p><strong>\u72ec\u7acb\u57df\u540d<\/strong>\uff08\u5982yourdomain.es\uff09\u901a\u5e38\u9002\u7528\u4e8e\u5927\u578b\u8de8\u56fd\u4f01\u4e1a\uff0c\u80fd\u591f\u5f3a\u5316\u672c\u5730\u54c1\u724c\u5f62\u8c61\u3002\u56fd\u5bb6\u4ee3\u7801\u9876\u7ea7\u57df\u540d\uff08ccTLD\uff09\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u5f3a\u70c8\u7684\u5730\u7406\u5b9a\u4f4d\u4fe1\u53f7\uff0c\u4f46\u9700\u8981\u6295\u5165\u66f4\u591a\u8d44\u6e90\u8fdb\u884c\u5355\u72ec\u8fd0\u8425\u548c\u7ef4\u62a4\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">Google Search Console\u56fd\u9645\u5b9a\u4f4d\u8bbe\u7f6e<\/h4>\n  <p>\u9664\u4e86hreflang\u6807\u7b7e\u5916\uff0cGoogle Search Console\u4e2d\u7684&#8221;\u56fd\u9645\u5b9a\u4f4d&#8221;\u529f\u80fd\u662f\u53e6\u4e00\u4e2a\u91cd\u8981\u5de5\u5177\u3002\u5728\u8fd9\u91cc\uff0c\u7f51\u7ad9\u7ba1\u7406\u5458\u53ef\u4ee5\u660e\u786e\u6307\u5b9a\u7279\u5b9a\u5b50\u76ee\u5f55\u6216\u5b50\u57df\u540d\u6240\u9762\u5411\u7684\u76ee\u6807\u56fd\u5bb6\u3002\u8fd9\u9879\u8bbe\u7f6e\u4e0ehreflang\u6807\u7b7e\u76f8\u4e92\u8865\u5145\uff0c\u5171\u540c\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u6b63\u786e\u7406\u89e3\u7f51\u7ad9\u7684\u56fd\u9645\u5b9a\u4f4d\u7b56\u7565\u3002<\/p>\n\n  <h3 style=\"color: #2980b9; margin-top: 30px;\">\u4e3b\u6d41\u5e73\u53f0\u7684\u591a\u8bed\u8a00SEO\u5b9e\u8df5<\/h3>\n  <p>\u4e0d\u540c\u7f51\u7ad9\u5e73\u53f0\u5bf9\u591a\u8bed\u8a00SEO\u7684\u652f\u6301\u7a0b\u5ea6\u5dee\u5f02\u5f88\u5927\uff0c\u9700\u8981\u91c7\u53d6\u9488\u5bf9\u6027\u7684\u4f18\u5316\u7b56\u7565\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">Shopify\u591a\u8bed\u8a00SEO\u914d\u7f6e<\/h4>\n  <p>Shopify\u81ea2021\u5e74\u63a8\u51faMarkets\u529f\u80fd\u540e\uff0c\u591a\u8bed\u8a00\u652f\u6301\u6709\u4e86\u663e\u8457\u63d0\u5347\u3002\u901a\u8fc7Markets\uff0c\u5546\u5bb6\u53ef\u4ee5\u4e3a\u4e0d\u540c\u5730\u533a\u914d\u7f6e\u8bed\u8a00\u3001\u8d27\u5e01\u548c\u57df\u540d\u8bbe\u7f6e\uff0c\u7cfb\u7edf\u4f1a\u81ea\u52a8\u751f\u6210\u76f8\u5e94\u7684hreflang\u6807\u7b7e\u3002\u5bf9\u4e8e\u4f7f\u7528\u7b2c\u4e09\u65b9\u591a\u8bed\u8a00\u63d2\u4ef6\uff08\u5982Langify\u3001Weglot\uff09\u7684\u5546\u5bb6\uff0c\u9700\u8981\u786e\u4fdd\u63d2\u4ef6\u6b63\u786e\u5b9e\u73b0\u4e86hreflang\u529f\u80fd\u3002<\/p>\n  <p>Shopify\u7684\u4e00\u4e2a\u5e38\u89c1\u9650\u5236\u662fURL\u7ed3\u6784\u76f8\u5bf9\u56fa\u5b9a\uff0c\u96be\u4ee5\u5b9e\u73b0\u5b8c\u5168\u81ea\u5b9a\u4e49\u7684\u591a\u8bed\u8a00URL\u65b9\u6848\u3002\u89e3\u51b3\u65b9\u6848\u662f\u5728\u4fdd\u6301Shopify\u9ed8\u8ba4\u7ed3\u6784\u7684\u57fa\u7840\u4e0a\uff0c\u901a\u8fc7\u4e3b\u9898\u6a21\u677f\u6216\u63d2\u4ef6\u4f18\u5316hreflang\u5b9e\u73b0\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">Wix\u591a\u8bed\u8a00SEO\u6ce8\u610f\u4e8b\u9879<\/h4>\n  <p>Wix\u5185\u7f6e\u7684\u591a\u8bed\u8a00\u529f\u80fd\u4f1a\u81ea\u52a8\u6dfb\u52a0\u57fa\u672c\u7684hreflang\u6807\u7b7e\uff0c\u4f46\u6709\u51e0\u4e2a\u5173\u952e\u70b9\u9700\u8981\u6ce8\u610f\uff1a\u9996\u5148\uff0cWix\u7684\u8bed\u8a00\u5207\u6362\u662f\u901a\u8fc7\u5b50\u76ee\u5f55\u5b9e\u73b0\u7684\uff08\u5982yourdomain.com\/es\/\uff09\uff0c\u8fd9\u7b26\u5408SEO\u6700\u4f73\u5b9e\u8df5\uff1b\u5176\u6b21\uff0cWix\u4f1a\u81ea\u52a8\u5904\u7406\u8bed\u8a00\u7248\u672c\u4e4b\u95f4\u7684\u53cc\u5411\u5f15\u7528\uff0c\u51cf\u8f7b\u4e86\u624b\u52a8\u7ef4\u62a4\u7684\u8d1f\u62c5\uff1b\u6700\u540e\uff0cWix\u7684SEO\u8bbe\u7f6e\u4e2d\u6709\u4e00\u4e2a&#8221;\u9690\u85cf\u8bed\u8a00\u9875\u9762&#8221;\u9009\u9879\uff0c\u52a1\u5fc5\u4e0d\u8981\u542f\u7528\uff0c\u5426\u5219\u4f1a\u5bfc\u81f4\u8be5\u8bed\u8a00\u7248\u672c\u65e0\u6cd5\u88ab\u7d22\u5f15\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">\u72ec\u7acb\u7ad9\u7684\u591a\u8bed\u8a00\u6280\u672f\u5b9e\u73b0<\/h4>\n  <p>\u72ec\u7acb\u7ad9\u62e5\u6709\u6700\u5927\u7684\u7075\u6d3b\u6027\uff0c\u4f46\u4e5f\u9700\u8981\u6700\u591a\u7684\u6280\u672f\u6295\u5165\u3002\u9664\u4e86\u6b63\u786e\u5b9e\u73b0hreflang\u6807\u7b7e\u5916\uff0c\u8fd8\u9700\u8981\u8003\u8651\uff1a<\/p>\n  <ol style=\"padding-left: 20px;\">\n    <li>\u8bed\u8a00\u68c0\u6d4b\u4e0e\u91cd\u5b9a\u5411\u7b56\u7565\uff1a\u57fa\u4e8e\u7528\u6237\u6d4f\u89c8\u5668\u8bed\u8a00\u8bbe\u7f6e\u667a\u80fd\u8df3\u8f6c\uff0c\u4f46\u8981\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u722c\u866b\u80fd\u591f\u8bbf\u95ee\u6240\u6709\u8bed\u8a00\u7248\u672c<\/li>\n    <li>\u5185\u5bb9\u4ea4\u4ed8\u7f51\u7edc(CDN)\u914d\u7f6e\uff1a\u786e\u4fdd\u4e0d\u540c\u5730\u533a\u7684\u7528\u6237\u90fd\u80fd\u5feb\u901f\u8bbf\u95ee\u5bf9\u5e94\u8bed\u8a00\u7248\u672c<\/li>\n    <li><a href='https:\/\/www.youfinddigital.com\/cn\/blog\/what-is-structured-data-markup.html' class='yf-yyh-link'>\u7ed3\u6784\u5316\u6570\u636e<\/a>\u6807\u8bb0\uff1a\u5728\u4e0d\u540c\u8bed\u8a00\u9875\u9762\u90e8\u7f72\u5bf9\u5e94\u8bed\u8a00\u7684\u7ed3\u6784\u5316\u6570\u636e<\/li>\n  <\/ol>\n\n  <h3 style=\"color: #2980b9; margin-top: 30px;\">\u591a\u8bed\u8a00SEO\u7684\u5e38\u89c1\u9677\u9631\u4e0e\u89e3\u51b3\u65b9\u6848<\/h3>\n  <p>\u5373\u4f7f\u7406\u89e3\u4e86hreflang\u6807\u7b7e\u7684\u539f\u7406\uff0c\u5b9e\u8df5\u4e2d\u4ecd\u4f1a\u9047\u5230\u5404\u79cd\u95ee\u9898\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u6700\u5e38\u89c1\u7684\u9519\u8bef\u53ca\u5176\u89e3\u51b3\u65b9\u6848\uff1a<\/p>\n\n  <h4 style=\"color: #16a085;\">hreflang\u94fe\u65ad\u88c2\u95ee\u9898<\/h4>\n  <p>hreflang\u8981\u6c42\u6240\u6709\u5173\u8054\u9875\u9762\u5fc5\u987b\u76f8\u4e92\u6307\u5411\uff0c\u5f62\u6210\u4e00\u4e2a\u5b8c\u6574\u7684\u5f15\u7528\u94fe\u3002\u5982\u679cA\u9875\u9762\u6307\u5411\u4e86B\u9875\u9762\uff0c\u4f46B\u9875\u9762\u6ca1\u6709\u6307\u5411A\u9875\u9762\uff0c\u5c31\u4f1a\u51fa\u73b0&#8221;\u65ad\u88c2\u94fe&#8221;\u3002\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u56e0\u6b64\u5ffd\u7565\u90e8\u5206\u6216\u5168\u90e8hreflang\u4fe1\u53f7\u3002\u5b9a\u671f\u4f7f\u7528hreflang\u68c0\u67e5\u5de5\u5177\u8fdb\u884c\u5168\u9762\u626b\u63cf\u662f\u9884\u9632\u6b64\u95ee\u9898\u7684\u6709\u6548\u65b9\u6cd5\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">\u8bed\u8a00\u4e0e\u5730\u533a\u4ee3\u7801\u4e0d\u5339\u914d<\/h4>\n  <p>\u9519\u8bef\u4f7f\u7528\u5730\u533a\u4ee3\u7801\u662f\u53e6\u4e00\u4e2a\u5e38\u89c1\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u4f7f\u7528&#8221;zh-TW&#8221;\u8868\u793a\u7b80\u4f53\u4e2d\u6587\uff08\u6b63\u786e\u5e94\u4e3a&#8221;zh-CN&#8221;\uff09\uff0c\u6216\u8005\u6df7\u6dc6\u4e86&#8221;en-GB&#8221;\uff08\u82f1\u5f0f\u82f1\u8bed\uff09\u548c&#8221;en-US&#8221;\uff08\u7f8e\u5f0f\u82f1\u8bed\uff09\u3002\u5efa\u8bae\u7ef4\u62a4\u4e00\u4e2a\u6807\u51c6\u7684\u8bed\u8a00-\u5730\u533a\u4ee3\u7801\u5bf9\u7167\u8868\uff0c\u5e76\u5728\u56e2\u961f\u5185\u90e8\u5171\u4eab\u3002<\/p>\n\n  <h4 style=\"color: #16a085;\">\u81ea\u52a8\u7ffb\u8bd1\u9677\u9631<\/h4>\n  <p>\u8bb8\u591a\u4f01\u4e1a\u4e3a\u4e86\u8282\u7701\u6210\u672c\uff0c\u4f7f\u7528\u673a\u5668\u7ffb\u8bd1\u76f4\u63a5\u8f6c\u6362\u7f51\u7ad9\u5185\u5bb9\u3002\u8fd9\u79cd\u505a\u6cd5\u867d\u7136\u5feb\u901f\u5ec9\u4ef7\uff0c\u4f46\u5f80\u5f80\u4ea7\u751f\u4e0d\u7b26\u5408\u5f53\u5730\u8bed\u8a00\u4e60\u60ef\u751a\u81f3\u8bed\u4e49\u9519\u8bef\u7684\u5185\u5bb9\uff0c\u4e25\u91cd\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u548cSEO\u8868\u73b0\u3002\u4e13\u4e1a\u7684\u4eba\u5de5\u7ffb\u8bd1\u6216\u81f3\u5c11\u662f\u4eba\u5de5\u6821\u5bf9\u662f\u786e\u4fdd\u591a\u8bed\u8a00\u5185\u5bb9\u8d28\u91cf\u7684\u57fa\u672c\u8981\u6c42\u3002<\/p>\n\n  <h3 style=\"color: #2980b9; margin-top: 30px;\">\u591a\u8bed\u8a00SEO\u7684\u76d1\u6d4b\u4e0e\u4f18\u5316<\/h3>\n  <p>\u5efa\u7acb\u591a\u8bed\u8a00SEO\u76d1\u6d4b\u4f53\u7cfb\u662f\u6301\u7eed\u4f18\u5316\u7684\u57fa\u7840\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u5173\u952e\u76d1\u6d4b\u7ef4\u5ea6\uff1a<\/p>\n\n  <h4 style=\"color: #16a085;\">\u6838\u5fc3\u5de5\u5177\u63a8\u8350<\/h4>\n  <ol style=\"padding-left: 20px;\">\n    <li><strong>Google Search Console<\/strong>\uff1a\u68c0\u67e5&#8221;\u56fd\u9645\u5b9a\u4f4d&#8221;\u62a5\u544a\u4e2d\u7684hreflang\u9519\u8bef\uff0c\u76d1\u63a7\u5404\u8bed\u8a00\u7248\u672c\u7684\u7d22\u5f15\u72b6\u6001<\/li>\n    <li><strong>Screaming Frog<\/strong>\uff1a\u6293\u53d6\u6574\u4e2a\u7f51\u7ad9\uff0c\u9a8c\u8bc1hreflang\u6807\u7b7e\u7684\u5b8c\u6574\u6027\u548c\u6b63\u786e\u6027<\/li>\n    <li><strong>Google Analytics<\/strong>\uff1a\u8bbe\u7f6e\u8bed\u8a00\u7ef4\u5ea6\uff0c\u5206\u6790\u4e0d\u540c\u8bed\u8a00\u7248\u672c\u7684\u6d41\u91cf\u8d28\u91cf\u3001\u7528\u6237\u884c\u4e3a\u548c\u8f6c\u5316\u7387<\/li>\n    <li><strong>SEMrush\u6216Ahrefs<\/strong>\uff1a\u8ddf\u8e2a\u5404\u8bed\u8a00\u7248\u672c\u7684\u5173\u952e\u8bcd\u6392\u540d\u53d8\u5316\uff0c\u53d1\u73b0\u65b0\u7684\u4f18\u5316\u673a\u4f1a<\/li>\n  <\/ol>\n\n  <h4 style=\"color: #16a085;\">\u591a\u8bed\u8a00SEO\u5065\u5eb7\u68c0\u67e5\u6e05\u5355<\/h4>\n  <p>\u5efa\u8bae\u6bcf\u5b63\u5ea6\u8fdb\u884c\u4e00\u6b21\u5168\u9762\u7684\u591a\u8bed\u8a00SEO\u5ba1\u8ba1\uff0c\u68c0\u67e5\u4ee5\u4e0b\u9879\u76ee\uff1a<\/p>\n  <ul style=\"padding-left: 20px;\">\n    <li>\u6240\u6709\u8bed\u8a00\u7248\u672c\u662f\u5426\u90fd\u88ab\u641c\u7d22\u5f15\u64ce\u7d22\u5f15<\/li>\n    <li>hreflang\u6807\u7b7e\u662f\u5426\u5b8c\u6574\u4e14\u65e0\u9519\u8bef<\/li>\n    <li>\u8bed\u8a00\u7248\u672c\u95f4\u7684\u5185\u5bb9\u540c\u6b65\u7a0b\u5ea6\uff08\u662f\u5426\u6709\u67d0\u4e9b\u8bed\u8a00\u7248\u672c\u66f4\u65b0\u6ede\u540e\uff09<\/li>\n    <li>\u672c\u5730\u5316\u5143\u7d20\uff08\u8d27\u5e01\u3001\u8054\u7cfb\u65b9\u5f0f\u3001\u6cd5\u5f8b\u6761\u6b3e\u7b49\uff09\u662f\u5426\u9002\u5e94\u5f53\u5730\u5e02\u573a<\/li>\n    <li>\u5404\u8bed\u8a00\u7248\u672c\u7684\u6280\u672fSEO\u8868\u73b0\uff08\u52a0\u8f7d\u901f\u5ea6\u3001\u79fb\u52a8\u9002\u914d\u7b49\uff09<\/li>\n  <\/ul>\n\n 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<a class=\"\" href=\"https:\/\/www.youfinddigital.com\/cn\/blog\/multilingual-website-seo-hreflang-guide.html\"> <span class=\"screen-reader-text\">\u591a\u8bed\u8a00\u7f51\u7ad9SEO\uff1ahreflang\u6807\u7b7e\u4f7f\u7528\u5168\u653b\u7565\uff08\u9002\u5408Shopify\/Wix\/\u72ec\u7acb\u7ad9)<\/span> \u67e5\u770b\u5168\u6587 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