{"id":2176,"date":"2025-06-06T14:08:23","date_gmt":"2025-06-06T06:08:23","guid":{"rendered":"https:\/\/www.youfinddigital.com\/cn\/?p=2176"},"modified":"2025-06-06T14:50:08","modified_gmt":"2025-06-06T06:50:08","slug":"what-is-structured-data-markup","status":"publish","type":"post","link":"https:\/\/www.youfinddigital.com\/cn\/blog\/what-is-structured-data-markup.html","title":{"rendered":"\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff1f\u4e0d\u540c\u7c7b\u578b\u7684\u6807\u8bb0\u5982\u4f55\u5f71\u54cd\u5916\u8d38SEO\uff1f"},"content":{"rendered":"\n<h2 style=\"font-size:24px; color:#2c3e50; border-bottom:1px solid #eee; padding-bottom:10px; margin-top:40px; margin-bottom:20px;\">\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\uff1f<\/h2>\n\n    <p style=\"font-size:16px; margin:0;\"><strong>\u7ed3\u6784\u5316\u6570\u636e<\/strong>\uff08Structured Data\uff09\u662f\u4e00\u79cd\u6807\u51c6\u5316\u7684\u6570\u636e\u683c\u5f0f\uff0c\u5b83\u4f7f\u7528\u7279\u5b9a\u7684\u8bcd\u6c47\u8868\u548c\u8bed\u6cd5\u89c4\u5219\uff0c\u4e3a\u7f51\u9875\u5185\u5bb9\u6dfb\u52a0\u673a\u5668\u53ef\u8bfb\u7684\u8bed\u4e49\u6807\u7b7e\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5b83\u662f\u7ed9\u7f51\u7ad9\u5185\u5bb9&#8221;\u8d34\u6807\u7b7e&#8221;\u7684\u65b9\u6cd5\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u80fd\u66f4\u7cbe\u51c6\u5730\u7406\u89e3\u7f51\u9875\u4fe1\u606f\u7684\u542b\u4e49\u548c\u5173\u7cfb\u3002<\/p>\n  <\/div>\n\n  <h3 style=\"font-size:20px; color:#2c3e50; margin-top:30px; margin-bottom:15px;\">\u7ed3\u6784\u5316\u6570\u636e\u7684\u6838\u5fc3\u7279\u5f81<\/h3>\n\n  <table style=\"width:100%; border-collapse:collapse; margin-bottom:30px; font-size:14px;\">\n    <thead>\n      <tr style=\"background-color:#f5f7fa;\">\n        <th style=\"padding:12px; border:1px solid #ddd; text-align:left;\">\u7279\u5f81<\/th>\n        <th style=\"padding:12px; border:1px solid #ddd; text-align:left;\">\u8bf4\u660e<\/th>\n        <th style=\"padding:12px; border:1px solid #ddd; text-align:left;\"><a href='https:\/\/www.youfinddigital.com\/cn\/blog\/foreign-trade-website-building-seo-the-difference-between-building-a-website-yourself-and-hiring-an-seo-company.html' class='yf-yyh-link'>\u5916\u8d38SEO<\/a>\u4ef7\u503c<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u6807\u51c6\u5316\u8bcd\u6c47\u8868<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u4f7f\u7528Schema.org\u5b9a\u4e49\u7684\u901a\u7528\u8bcd\u6c47<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u786e\u4fdd\u5168\u7403\u641c\u7d22\u5f15\u64ce\u4e00\u81f4\u7406\u89e3<\/td>\n      <\/tr>\n      <tr style=\"background-color:#f9f9f9;\">\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u673a\u5668\u53ef\u8bfb\u6027<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u91c7\u7528JSON-LD\/Microdata\u7b49\u683c\u5f0f<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u63d0\u5347\u722c\u866b\u6293\u53d6\u6548\u7387<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u8bed\u4e49\u5316\u6807\u6ce8<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u660e\u786e\u6807\u6ce8\u5185\u5bb9\u7684\u5b9e\u9645\u542b\u4e49<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u6d88\u9664\u591a\u8bed\u8a00\u6b67\u4e49<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n\n  <!-- \u7b2c\u4e8c\u90e8\u5206\uff1a\u5916\u8d38SEO\u4ef7\u503c -->\n  <h2 style=\"font-size:24px; color:#2c3e50; border-bottom:1px solid #eee; padding-bottom:10px; margin-top:40px; margin-bottom:20px;\">\u7ed3\u6784\u5316\u6570\u636e\uff1a\u5916\u8d38\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce&#8221;\u52a0\u901f\u5668&#8221;<\/h2>\n  \n  <p style=\"font-size:16px; margin-bottom:20px;\">\u5728\u5168\u7403\u6570\u5b57\u5316\u8d38\u6613\u65f6\u4ee3\uff0c\u5916\u8d38\u7f51\u7ad9\u7684\u641c\u7d22\u5f15\u64ce\u53ef\u89c1\u5ea6\u76f4\u63a5\u51b3\u5b9a\u4e86\u83b7\u5ba2\u80fd\u529b\u3002Google\u6570\u636e\u663e\u793a\uff0c\u91c7\u7528\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u7684\u7f51\u9875\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u70b9\u51fb\u7387\u5e73\u5747\u63d0\u534730%\uff0c\u800c\u5916\u8d38B2B\u7f51\u7ad9\u7684\u8fd9\u4e00\u63d0\u5347\u5e45\u5ea6\u751a\u81f3\u53ef\u8fbe45%\u3002\u7ed3\u6784\u5316\u6570\u636e\u5c31\u50cf\u7ed9\u641c\u7d22\u5f15\u64ce\u7684&#8221;\u8bf4\u660e\u4e66&#8221;\uff0c\u5b83\u80fd\u7cbe\u786e\u544a\u8bc9\u722c\u866b\u60a8\u7f51\u9875\u5185\u5bb9\u7684\u542b\u4e49\u548c\u4ef7\u503c\u3002<\/p>\n  \n  <div style=\"background:#e8f4f8; padding:20px; border-radius:5px; margin-bottom:30px;\">\n    <h4 style=\"font-size:18px; color:#2c3e50; margin-top:0; margin-bottom:15px;\">\u5173\u952e\u6570\u636e\uff1a<\/h4>\n    <ul style=\"font-size:15px; margin-top:5px;\">\n      <li>\u641c\u7d22\u70b9\u51fb\u7387\u63d0\u534730-45%<\/li>\n      <li>\u8f6c\u5316\u7387\u63d0\u534725-35%<\/li>\n      <li>\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u5c55\u793a\u9762\u79ef\u589e\u52a050%<\/li>\n    <\/ul>\n  <\/div>\n\n  <!-- \u7b2c\u4e09\u90e8\u5206\uff1a\u4e0d\u540c\u7c7b\u578b\u5bf9\u6bd4 -->\n  <h3 style=\"font-size:20px; color:#2c3e50; margin-top:30px; margin-bottom:15px;\">\u4e0d\u540c\u7c7b\u578b\u7ed3\u6784\u5316\u6570\u636e\u5bf9\u6bd4<\/h3>\n  \n  <table style=\"width:100%; border-collapse:collapse; margin-bottom:30px; font-size:14px;\">\n    <thead>\n      <tr style=\"background-color:#f5f7fa;\">\n        <th style=\"padding:12px; border:1px solid #ddd; text-align:left;\">\u6807\u8bb0\u7c7b\u578b<\/th>\n        <th style=\"padding:12px; border:1px solid #ddd; text-align:left;\">\u6700\u4f73\u5e94\u7528\u573a\u666f<\/th>\n        <th style=\"padding:12px; border:1px solid #ddd; text-align:left;\">\u5b9e\u65bd\u96be\u5ea6<\/th>\n        <th style=\"padding:12px; border:1px solid #ddd; text-align:left;\">SEO\u6548\u679c<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td style=\"padding:12px; border:1px solid #ddd;\">Schema.org<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u4ea7\u54c1\u9875\u3001\u4f01\u4e1a\u4fe1\u606f<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u4e2d\u7b49<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u2605\u2605\u2605\u2605\u2606<\/td>\n      <\/tr>\n      <tr style=\"background-color:#f9f9f9;\">\n        <td style=\"padding:12px; border:1px solid #ddd;\">JSON-LD<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u591a\u8bed\u8a00\u7f51\u7ad9\u3001\u52a8\u6001\u5185\u5bb9<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u5bb9\u6613<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u2605\u2605\u2605\u2605\u2605<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"padding:12px; border:1px solid #ddd;\">Open Graph<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u793e\u4ea4\u5a92\u4f53\u5206\u4eab<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u7b80\u5355<\/td>\n        <td style=\"padding:12px; border:1px solid #ddd;\">\u2605\u2605\u2605\u2606\u2606<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n\n  <!-- \u7b2c\u56db\u90e8\u5206\uff1a\u5b9e\u65bd\u6b65\u9aa4 -->\n  <h3 style=\"font-size:20px; color:#2c3e50; margin-top:30px; margin-bottom:15px;\">\u5b9e\u65bd\u7ed3\u6784\u5316\u6570\u636e\u7684\u6b65\u9aa4<\/h3>\n  \n  <ol style=\"font-size:16px; padding-left:20px; margin-bottom:30px;\">\n    <li style=\"margin-bottom:10px;\"><strong>\u9009\u62e9\u6807\u8bb0\u7c7b\u578b<\/strong>\uff1a\u6839\u636e\u5185\u5bb9\u7c7b\u578b\u9009\u62e9\u5408\u9002\u7684Schema\u8bcd\u6c47\u8868<\/li>\n    <li style=\"margin-bottom:10px;\"><strong>\u751f\u6210\u6807\u8bb0\u4ee3\u7801<\/strong>\uff1a\u4f7f\u7528Google\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b<\/li>\n    <li style=\"margin-bottom:10px;\"><strong>\u6d4b\u8bd5\u9a8c\u8bc1<\/strong>\uff1a\u901a\u8fc7Google Rich Results Test\u5de5\u5177<\/li>\n    <li style=\"margin-bottom:10px;\"><strong>\u90e8\u7f72\u4e0a\u7ebf<\/strong>\uff1a\u5c06\u4ee3\u7801\u6dfb\u52a0\u5230\u7f51\u9875head\u6216body\u90e8\u5206<\/li>\n    <li><strong>\u76d1\u63a7\u6548\u679c<\/strong>\uff1a\u901a\u8fc7Search Console\u8ddf\u8e2a\u5c55\u793a\u60c5\u51b5<\/li>\n  <\/ol>\n\n  <!-- \u7b2c\u4e94\u90e8\u5206\uff1a\u5916\u8d38\u7279\u6b8a\u4ef7\u503c -->\n  <h3 style=\"font-size:20px; color:#2c3e50; margin-top:30px; margin-bottom:15px;\">\u5916\u8d38\u573a\u666f\u4e2d\u7684\u7279\u6b8a\u4ef7\u503c<\/h3>\n\n  <div style=\"display:flex; margin-bottom:30px;\">\n    <div style=\"flex:1; padding-right:15px;\">\n      <div style=\"background:#f5f5f5; padding:15px; border-radius:5px; height:100%;\">\n        <p style=\"font-size:16px; font-weight:bold; color:#2c3e50; margin-top:0; margin-bottom:10px;\">\u4f20\u7edf\u5916\u8d38\u7f51\u7ad9\u95ee\u9898<\/p>\n        <ul style=\"font-size:15px;\">\n          <li>\u591a\u8bed\u8a00\u5185\u5bb9\u96be\u4ee5\u88ab\u51c6\u786e\u7d22\u5f15<\/li>\n          <li>\u4ea7\u54c1\u6280\u672f\u53c2\u6570\u8868\u8fbe\u4e0d\u6e05\u6670<\/li>\n          <li>\u56fd\u9645\u8ba4\u8bc1\u4fe1\u606f\u4e0d\u6613\u88ab\u53d1\u73b0<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n    \n    <div style=\"flex:1; padding-left:15px;\">\n      <div style=\"background:#e8f4f8; padding:15px; border-radius:5px; height:100%;\">\n        <p style=\"font-size:16px; font-weight:bold; color:#2c3e50; margin-top:0; margin-bottom:10px;\">\u7ed3\u6784\u5316\u6570\u636e\u89e3\u51b3\u65b9\u6848<\/p>\n        <ul style=\"font-size:15px;\">\n          <li>\u6807\u51c6\u5316\u591a\u8bed\u8a00\u8bed\u4e49\u6807\u6ce8<\/li>\n          <li>\u7cbe\u786e\u5c55\u793a\u4ea7\u54c1\u6280\u672f\u89c4\u683c<\/li>\n          <li>\u7a81\u51fa\u663e\u793a\u56fd\u9645\u8ba4\u8bc1\u6807\u5fd7<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- \u7b2c\u516d\u90e8\u5206\uff1a\u4e13\u5bb6\u5efa\u8bae -->\n  <div style=\"background:#f0f7eb; padding:20px; border-radius:5px; border-left:4px solid #4caf50; margin-bottom:30px;\">\n    <h4 style=\"font-size:18px; color:#2c3e50; margin-top:0; margin-bottom:15px;\">\u4e13\u5bb6\u5efa\u8bae\uff1a<\/h4>\n    <p style=\"font-size:15px; margin-bottom:10px;\">&#8220;\u5916\u8d38\u7f51\u7ad9\u5e94\u4f18\u5148\u5b9e\u65bdProduct(\u4ea7\u54c1)\u3001Organization(\u4f01\u4e1a)\u548cBreadcrumb(\u9762\u5305\u5c51\u5bfc\u822a)\u6807\u8bb0\uff0c\u8fd9\u4e09\u79cd\u6807\u8bb0\u80fd\u5e26\u6765\u6700\u76f4\u63a5\u7684SEO\u6548\u679c\u63d0\u5347\u3002&#8221;<\/p>\n    <p style=\"font-size:14px; color:#666; margin-bottom:0;\">\u2014 Google\u641c\u7d22\u4e2d\u5fc3\u5efa\u8bae<\/p>\n  <\/div>\n\n  <!-- \u7b2c\u4e03\u90e8\u5206\uff1a\u5e38\u89c1\u95ee\u9898 -->\n  <h3 style=\"font-size:20px; color:#2c3e50; margin-top:30px; margin-bottom:15px;\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h3>\n  \n  <div style=\"margin-bottom:30px;\">\n    <p style=\"font-size:16px; font-weight:bold; color:#2c3e50; margin-bottom:5px;\">Q: \u7ed3\u6784\u5316\u6570\u636e\u4f1a\u5f71\u54cd\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u5417\uff1f<\/p>\n    <p style=\"font-size:15px; margin-top:0;\">A: JSON-LD\u683c\u5f0f\u7684\u7ed3\u6784\u5316\u6570\u636e\u5bf9\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u5f71\u54cd\u6781\u5c0f(\u901a\u5e38\u5c0f\u4e8e0.1\u79d2)\uff0c\u53ef\u4ee5\u653e\u5fc3\u4f7f\u7528\u3002<\/p>\n  <\/div>\n  \n  <div style=\"margin-bottom:30px;\">\n    <p style=\"font-size:16px; font-weight:bold; color:#2c3e50; margin-bottom:5px;\">Q: \u5916\u8d38\u7f51\u7ad9\u9700\u8981\u4e3a\u4e0d\u540c\u8bed\u8a00\u521b\u5efa\u4e0d\u540c\u7684\u7ed3\u6784\u5316\u6570\u636e\u5417\uff1f<\/p>\n    <p style=\"font-size:15px; margin-top:0;\">A: \u662f\u7684\uff0c\u5efa\u8bae\u4e3a\u6bcf\u79cd\u8bed\u8a00\u7248\u672c\u521b\u5efa\u5bf9\u5e94\u7684\u7ed3\u6784\u5316\u6570\u636e\uff0c\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u6b63\u786e\u7406\u89e3\u591a\u8bed\u8a00\u5185\u5bb9\u3002<\/p>\n  <\/div>\n\n  <!-- \u7b2c\u516b\u90e8\u5206\uff1a\u603b\u7ed3 -->\n  <div style=\"background:#fff3e0; padding:20px; border-radius:5px; margin-top:40px; border-left:4px solid #ff9800;\">\n    <h3 style=\"font-size:20px; color:#2c3e50; margin-top:0; margin-bottom:15px;\">\u603b\u7ed3\u4e0e\u884c\u52a8\u5efa\u8bae<\/h3>\n    <p style=\"font-size:16px; margin-bottom:10px;\">\u7ed3\u6784\u5316\u6570\u636e\u662f\u5916\u8d38\u7f51\u7ad9\u7a81\u7834\u56fd\u9645\u641c\u7d22\u58c1\u5792\u7684\u5173\u952e\u6280\u672f\uff0c\u901a\u8fc7\uff1a<\/p>\n    <ul style=\"font-size:15px;\">\n      <li>\u63d0\u5347\u591a\u8bed\u8a00\u5185\u5bb9\u7684\u7406\u89e3\u51c6\u786e\u5ea6<\/li>\n      <li>\u589e\u5f3a\u4ea7\u54c1\u6280\u672f\u53c2\u6570\u7684\u5c55\u793a\u6548\u679c<\/li>\n      <li>\u4f18\u5316\u5728\u5168\u7403\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u53ef\u89c1\u6027<\/li>\n    <\/ul>\n    <p style=\"font-size:16px; font-weight:bold; margin-bottom:0; color:#2c3e50;\">\u7acb\u5373\u884c\u52a8\uff1a\u4f7f\u7528Google\u7684<a href=\"https:\/\/search.google.com\/test\/rich-results\" style=\"color:#4285f4;\" target=\"_blank\" rel=\"noopener\">\u5bcc\u5a92\u4f53\u641c\u7d22\u7ed3\u679c\u6d4b\u8bd5\u5de5\u5177<\/a>\u68c0\u67e5\u60a8\u7f51\u7ad9\u7684\u7ed3\u6784\u5316\u6570\u636e\u5b9e\u65bd\u60c5\u51b5\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\uff1f \u7ed3\u6784\u5316\u6570\u636e\uff08Structured Data\uff09\u662f\u4e00\u79cd\u6807\u51c6\u5316\u7684\u6570\u636e\u683c\u5f0f\uff0c\u5b83\u4f7f\u7528\u7279\u5b9a\u7684\u8bcd\u6c47\u8868\u548c\u8bed &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.youfinddigital.com\/cn\/blog\/what-is-structured-data-markup.html\"> <span class=\"screen-reader-text\">\u4ec0\u4e48\u662f\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\uff1f\u4e0d\u540c\u7c7b\u578b\u7684\u6807\u8bb0\u5982\u4f55\u5f71\u54cd\u5916\u8d38SEO\uff1f<\/span> \u67e5\u770b\u5168\u6587 &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[58],"_links":{"self":[{"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/posts\/2176"}],"collection":[{"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/comments?post=2176"}],"version-history":[{"count":3,"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/posts\/2176\/revisions"}],"predecessor-version":[{"id":2182,"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/posts\/2176\/revisions\/2182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/media\/2178"}],"wp:attachment":[{"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/media?parent=2176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/categories?post=2176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.youfinddigital.com\/cn\/wp-json\/wp\/v2\/tags?post=2176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}